IPO Company Profile
SEC Filings | Peer IPO Companies
Natural Nutrition Group, Inc.
135 S. LaSalle Street, Suite 1134, Chicago, IL 60603 * (312) 578-1110

The Company is a leading manufacturer and marketer of premium natural and organic food products in the United States.

Primary Underwriting Group
ManagerTierPhone
BT Alex BrownLead Manager (410) 727-1700
Adams, Harkness & HillCo-manager (617) 371-3705

Filing Information (postponed)
NASNTL:NNGI Manufacturing: SIC 2043
Type of Shares:Common Shares Filing Date:5/22/98
U.S. Shares Filed:3,000,000 Filing Price:$9.00
Non-U.S. Shares Filed:0 Offering Amount: $27,000,000
Primary Shares:3,000,000 Expenses: -
Secondary Shares:0 Post-IPO Shares:8,100,000
Employees:199

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Katten Muchin & Zavis
Bank's Law Firm: Latham & Watkins
Auditor: Deloitte & Touche

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
3 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/97 3/31/98 3/31/97 3/31/98
Revenue:$67.90$17.57$16.30Assets:$48.32
Net Income:$0.11-$0.01$0.00Curr Assets:$10.86
EPS:Liabilities:$27.94
Prior EPS:$2.52$0.79Curr Liab:$9.41
Cash Flow/Oper:$0.27-$2.31-$0.75Equity:$20.38
Cash Flow/Fin:$0.28-$0.21-$0.35Cash:$0.00
Cash Flow/Inv:-$0.86Working Cap:$1.45

Competition
The markets in which the Company competes are highly competitive. Numerous natural and organic food companies compete with the Company, including The Hain Food Group, Inc., Barbara's Bakery, Inc. and Fantastic Foods, Inc. The Company believes that in the natural food sector of the food industry it competes with more than 500 companies, most of which are small independent companies and none of which is dominant. The Company's products also compete, from time to time, with products of larger conventional food companies, such as ConAgra, Inc.'s Healthy Choice line or Nabisco, Inc.'s SnackWell line. The Company competes with these companies based upon product quality, taste and appearance, nutrition, breadth of product offerings, customer service and price. Some of the Company's competitors have substantially greater financial, marketing and other resources than the Company. Additional competitors with greater resources than the Company may enter the industry and compete effectively against the Company. To the extent that the Company is unable to compete successfully against its existing and future competitors, its business, operating results and financial condition would be materially adversely affected.

Business Plan
The Company's objective is to be the leading manufacturer and marketer of premium branded natural and organic foods. The key elements of the Company's growth strategy are as follows: (I) Concentrate on the Growing Natural Food Market, (ii) Grow the Company's Existing Brands, (iii) Expand Sales in Grocery Retail Channel, (iv) Pursue Strategic Acquisitions and (v) Increase Private Label Business.

Use of Proceeds
The proceeds from the proposed offering will be used for redemption of the company's Series A Preferred Stock and repayment of revolving credit and term indebtedness.

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