| IPO Company Profile |
| Current Quote | News | SEC Filings | Peer IPO Companies |
| 24/7 Media, Inc. |
| 1250 Broadway, New York, NY 10001 * (212) 231-7100 |
| The company operates networks of Websites that enable both advertisers and Web publishers to capitalize on the many opportunities presented by Internet advertising, direct marketing and commerce. |
| Manager | Tier | Phone |
| Merrill Lynch & Co. | Lead Manager | (212) 449-4600 |
| Allen & Company Incorporated | Co-manager | (212) 339-2220 |
| J.P. Morgan Securities Inc. | Co-manager | (212) 648-0517 |
| NASNTL: | TFSM | Internet: | SIC 7319 | |
| Type of Shares: | Common Shares | Filing Date: | 6/4/98 | |
| U.S. Shares: | 3,250,000 | Offer Date: | 8/13/98 | |
| Non-U.S. Shares: | 0 | Filing Range: | $12.00 - $14.00 | |
| Primary Shares: | 3,250,000 | Offer Price: | $14.00 | |
| Secondary Shares: | 0 | Gross Spread: | ||
| Offering Amount: | $42,250,000 | Selling: | ||
| Expenses: | - | Reallowance: | ||
| Post-IPO Shares: | - | |||
| Employees: | 100 |
| Issuer's Law Firm: | Proskauer Rose Goetz & Mendelsohn |
| Bank's Law Firm: | Wilson, Sonsini, Goodrich & Rosati |
| Registrar/Transfer Agent: | Bank of New York |
| Auditor: | KPMG Peat Marwick |
Dollar amounts in U.S. millions except for per share data | |||||
| 3 Month Ending Financials | |||||
| Full Year Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 12/31/97 | 3/31/98 | 3/31/97 | 3/31/98 | ||
| Revenue: | $4.48 | $1.85 | $1.20 | Assets: | $18.20 |
| Net Income: | -$19.90 | -$4.03 | -$8.02 | Curr Assets: | $9.64 |
| EPS: | Liabilities: | $3.84 | |||
| Prior EPS: | -$2.31 | -$1.38 | Curr Liab: | $3.32 | |
| Cash Flow/Oper: | -$4.47 | $9.91 | $0.50 | Equity: | $14.36 |
| Cash Flow/Fin: | $2.89 | $0.07 | Cash: | $7.76 | |
| Cash Flow/Inv: | -$0.02 | Working Cap: | $6.32 | ||
| Competition |
| The markets for Internet advertising and related products and services are intensely competitive and such competition is expected to increase. The Company believes that its ability to compete depends upon many factors both within and beyond its control, including the timing and market acceptance of new products and enhancements of existing services developed by the Company and its competitors; changing demands regarding customer service and support; shifts in sales and marketing efforts by the Company and its competitors; and the ease of use, performance, price and reliability of the Company's services and products. The Company competes for Internet advertising revenues with large Web publishers and Web search engine companies, such as America Online, Excite, Infoseek, Lycos and Yahoo. Further, the 24/7 Network competes with a variety of Internet advertising networks, including DoubleClick and Rainbow Interactive, a joint venture of Cablevision Systems Corp. and NBC. In marketing the Company's networks and its Adfinity[TM] service to Web publishers, the Company also competes with providers of advertisement software and related services, including NetGravity and Accipiter, a division of CMG Information Services, Inc. In marketing dbCommerce[TM], the Company competes with a variety of entities, including BroadVision. |
| Business Plan |
| The Company intends to reach its objective by implementing the following strategies: (I) Expand the 24/7 Network and the ContentZone, (ii) Maximize Sales and Marketing Effectiveness, (iii) Enhance Capabilities of Ad Targeting Technology, (iv) Increase Value of Ad Inventory and (v) Provide Highest Level of Customer Service. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for general corporate purposes, including working capital, expansion of sales and marketing capabilities, and possible acquisitions. |
| Name of Shareholder | % Owned Before | % Owned After |
| Jack L. Rivkin | 20.20% | 16.10% |
| R. Theodore Ammon | 13.80% | 11.00% |
| John F. Barry III | 13.80% | 11.00% |
| Trinity Ventures | 6.00% | 4.70% |
| Officer Name | Title | Age |
| R. Theodore Ammon | Chairman of the Board | 48 |
| C. Andrew Johns | Executive Vice President, Treasurer and Chief Financial Officer | 38 |
| David J. Moore | President & Chief Operating Officer, Director | 46 |