| IPO Company Profile |
| SEC Filings | Peer IPO Companies |
| Proformance Research Organization, Inc. |
| 5335 W. 48th Avenue, Suite 200, Denver, CO 80212 * (303) 458-1000 |
| The company provides golf instruction services and sales of golf related products such as instructional materials and golf equipment, either produced by the Company or as a reseller of products produced by third parties. |
| Manager | Tier | Phone |
| Global Financial Group | Lead Manager | (612) 321-9700 |
| NASSCM: | PROO | Service: | SIC 7999 | |
| Type of Shares: | Common Shares | Filing Date: | 8/14/98 | |
| U.S. Shares Filed: | 1,000,000 | Filing Price: | $5.00 | |
| Non-U.S. Shares Filed: | 0 | Offering Amount: | $5,000,000 | |
| Primary Shares: | 1,000,000 | Expenses: | - | |
| Secondary Shares: | 0 | Post-IPO Shares: | 4,661,445 | |
| Employees: | 30 |
| Registrar/Transfer Agent: | Corporate Stock Transfer, Inc. CO |
| Competition |
| The golf instruction market is highly fragmented, with lessons available at a vast number of local golf courses, driving ranges and golf shops, as well as a large number of destination golf schools. The Company's Destination Golf Schools and Learning Centers compete with all of these sources of golf instruction. Shaw Guides, an Internet travel information source that compiles golf instruction facilities lists hundreds of different sources of golf instruction in the U.S. Many of the local sites with which P.R.O.'s schools compete have greater local name recognition and resources than the Company. P.R.O.'s Destination Golf Schools compete with several destination golf schools operated throughout the U.S., including John Jacobs Golf Schools, David Leadbetter Golf Academy, Nicklaus/Flick Game Improvement, Arnold Palmer Golf Academy and Golf Digest Schools. Many of the schools with which the Company's Destination Golf Schools compete have greater resources, a larger number of sites, more prestigious locations or affiliations with well-known and respected golfers or golf instructors than the Company. For example, John Jacobs Golf Schools has 30 schools and Golf Digest Schools offer instruction at 15 sites. While the Company's management believes that the Company's program is unique in its emphasis on the mental approach to golf and its emphasis on physical conditioning, there can be no assurances that the Company will be able to compete in the marketplace. |
| Business Plan |
| The Company believes that the three most important criteria used by golfers to select a school are: (1) location, (2) price, and (3) product. Key elements of P.R.O.'s strategy are (1) to increase the number of its Destination Golf Schools and Learning Centers in the U.S., (2) to stimulate demand for its instructor training and certification program, (3) to expand the products available for the Company to market, through marketing arrangements with independent golf product manufacturers, (4) to expand, through one or more majority-owned subsidiaries, into golf course management and development and (5) to expand its business into new geographic territories. There can be no assurances that the Company will be able to successfully execute its strategy. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for general corporate purposes. |