IPO Company Profile
SEC Filings | Peer IPO Companies
American Marine Recreation, Inc.
1924 33rd Street, Orlando, FL 32834 * (407) 422-8141

The Company is one of the largest retailers of recreational boats in Florida where it currently operates six retail locations, including locations in Orlando, Jacksonville, Doctor's Lake, Melbourne, Tierra Verde and Pinellas Park.

Primary Underwriting Group
ManagerTierPhone
Bluestone Capital Partners, L.P.Lead Manager (212) 850-9428
Royce Investment Group, Inc.Co-manager (516) 393-8300

Filing Information
NASNTL:AMRI Retail: SIC 5551
Type of Shares:Common Shares Filing Date:9/1/98
U.S. Shares Filed:2,180,000 Filing Range:$8.50 - $9.50
Non-U.S. Shares Filed:0 Offering Amount: $19,620,000
Primary Shares:2,180,000 Expenses:$950,000
Secondary Shares:0 Post-IPO Shares:4,122,000
Employees:117

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: McLaughlin & Stern Alkalay Handler Robbins Herman
Bank's Law Firm: Tenzer, Greenblatt, Fallon & Kaplan
Registrar/Transfer Agent: Continental Stock Transfer & Trust Co
Auditor: BDO Seidman

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
6 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/97 12/31/98 12/31/97 6/30/98
Revenue:$21.23$14.00$10.96Assets:$14.35
Net Income:$0.51$1.03$1.08Curr Assets:$11.50
EPS:$0.19$0.39Liabilities:$12.33
Prior EPS:-$1.17$0.48Curr Liab:$10.80
Cash Flow/Oper:-$1.25$2.31-$0.42Equity:$2.02
Cash Flow/Fin:$1.39-$0.14-$0.06Cash:$1.31
Cash Flow/Inv:-$0.18Working Cap:$0.70

Competition
The Company operates in a highly competitive environment. In addition to facing competition generally from businesses seeking to attract discretionary spending dollars, the recreational boat industry itself is highly fragmented, resulting in intense competition for customers, access to quality products, access to boat show space in new markets and suitable retail locations. The Company relies heavily on boat shows to generate sales. If the Company is impeded in its ability to participate in boat shows in its existing or targeted markets, it could have a material adverse effect on the Company's business, financial condition and operating results. The Company competes primarily with single-location boat dealers and national or regional chains and, with respect to sales of marine parts, accessories and equipment, with national specialty marine parts and accessories stores, catalog retailers, sporting goods stores and mass merchants. Dealer competition continues to increase based on the quality of available products, the price and value of the products and attention to customer service. There is significant competition both within markets currently being served by the Company and in the new markets that the Company plans to enter.

Business Plan
The Company's operating strategy is to maximize its profits by increasing its operating efficiencies and through the structured application of management's proven operating philosophies, key elements of which are set forth below: 1) Operate with Centralized Management 2) Increase Operating Efficiencies 3) Maintain a Diverse Product Line 4) Focus on Consumer Loyalty and Satisfaction. The Company's growth strategy is to continue increasing sales at its existing stores while expanding its current store base through the further development of its existing markets and by entering new markets. Initially, the Company intends to focus its plans for expansion in the southeastern United States, primarily in Florida, North Carolina, South Carolina, Georgia and Alabama.

Use of Proceeds
The proceeds from the proposed offering will be used for the acquisition and construction of additional boat dealerships, the construction of a boat storage facility, the payment of the Final S Corporation distribution, the purchase of inventory, the upgrading of management information systems, the expansion of the Orlando superstore's service department and working capital and general corporate purposes.

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