| IPO Company Profile |
| SEC Filings | Peer IPO Companies |
| barnesandnoble.com inc. |
| 76 Ninth Avenue, 11th Floor, New York, NY 10011 * (212) 414-6000 |
| The company is a leading online retailer of books and information related products. Since opening its online bookstore in March 1997, the company has sold books to over 700,000 customers in 175 countries. |
| Manager | Tier | Phone |
| Goldman, Sachs & Co. | Lead Manager | (212) 902-5959 |
| Salomon Smith Barney | Co-manager | (212) 723-7300 |
| NASNTL: | BOOK | Retail: | SIC 5735 | |
| Type of Shares: | Class A Common Shares | Filing Date: | 9/24/98 | |
| U.S. Shares Filed: | 0 | Filing Price: | - | |
| Non-U.S. Shares Filed: | 0 | Offering Amount: | $100,000,000 | |
| Primary Shares: | 0 | Expenses: | - | |
| Secondary Shares: | 0 | Post-IPO Shares: | ||
| Employees: | 423 |
| Issuer's Law Firm: | Robinson Silverman Pearce Aronsohn & Berman |
| Bank's Law Firm: | Sullivan & Cromwell |
| Auditor: | BDO Seidman |
Dollar amounts in U.S. millions except for per share data | |||||
| 6 Month Ending Financials | |||||
| Full Year Audited Income | Latest Unaudited Income | Prior Audited Income | Balance Sheet | ||
| 12/31/97 | 8/1/98 | 8/2/97 | 8/1/98 | ||
| Revenue: | $0.01 | $0.02 | $0.00 | Assets: | $0.05 |
| Net Income: | -$0.01 | -$0.02 | $0.00 | Curr Assets: | $12.42 |
| EPS: | Liabilities: | $0.01 | |||
| Prior EPS: | Curr Liab: | $8.96 | |||
| Cash Flow/Oper: | -$5.91 | -$21.86 | -$7.50 | Equity: | $0.04 |
| Cash Flow/Fin: | $33.46 | $34.00 | $15.79 | Cash: | $3.46 |
| Cash Flow/Inv: | -$27.55 | -$12.14 | -$8.29 | Working Cap: | $3.46 |
| Competition |
| Both the e-commerce market and retail bookselling business are highly competitive. Since the introduction of e-commerce to the Internet, the number of e-commerce Web sites competing for customers' attention has increased rapidly. The Company expects future competition to intensify given the relative ease with which new Web sites can be developed. The Company currently competes with numerous booksellers including other Internet-based companies, such as Amazon.com, and traditional book retailers. The Company believes that the primary competitive factors in e-commerce are brand recognition, site content, ease of use, price, fulfillment speed, customer support and reliability. The Company's success will depend heavily upon its ability to provide a compelling and satisfying shopping experience. Other factors that will affect the Company's success include the Company's continued ability to attract experienced marketing, technology, operations and management talent. One of the Company's main competitors has a longer online operating history and a larger existing customer base than the Company. The Company is aware that certain of its competitors have and may continue to adopt aggressive pricing and marketing strategies. Increased competition may adversely affect operating margins and result in loss of market share and a diminished brand franchise. The nature of the Internet as an electronic marketplace (which may, among other things, facilitate competitive entry and comparison shopping) may render it inherently more competitive than traditional retailing formats. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used to fund anticipated operating losses, including sales and marketing expenses and payments due under strategic alliances, enhancements to the company's online bookstore and other capital expenditures, working capital and other general corporate purposes, including possible investments in complementary businesses and acquisitions. |