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| Modem Media . Poppe Tyson, Inc. |
| 228 Saugatuck Avenue, Westport, CT 06880 * (203) 341-5200 |
| Business Description | The company has been a leading provider of digital interactive marketing solutions since 1987. By developing marketing programs that incorporate advanced communication technologies, we enable our clients to establish, retain and manage one-to-one customer relationships. |
| Offering Information Company has | |||
| Trading As | MMPT (NASNTL) | Industry | Service (SIC 7311) |
| Type of Stock Offered | Class A Common Shares | Filing Date | 11/27/1998 |
| Domestic Shares Offered | 2,600,000 | Offer Date | 02/04/1999 |
| Foreign Shares Offered | 0 | Filing Range | $13.00 - $15.00 |
| Company Shares | 2,600,000 | Offer Price | $16.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $1.120 |
| Gross Proceeds | $41,600,000 | Selling | $0.670 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | - - | Employees | 400 |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| BancBoston Robertson Stephens | Lead Manager | (415) 989-8500 |
| Bear, Stearns & Co. Inc. | Co-manager | (212) 272-4850 |
| Nationsbanc Montgomery Securities, Inc. | Co-manager | (415) 627-2100 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 9 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1995 | 12/31/1996 | 12/31/1997 | 09/30/1997 | 09/30/1998 | ||
| Revenues | - | - | 0.438 | 2.093 | 25.497 | 18.025 | 30.397 |
| Income from Oper. | - | - | -1.851 | -1.250 | -3.281 | -2.173 | -2.026 |
| Net Income | - | - | -0.978 | -0.702 | -3.109 | -1.989 | -2.088 |
| E.P.S | - | - | -0.120 | -0.080 | -0.370 | -0.230 | -0.250 |
| Revenue Growth (%) | - | - | 377.85 | 1,118.204 | 68.64 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | 6.40 | 4.24 | 0.26 | ||||
| Cash Flow - Inv. | -1.18 | -0.92 | -2.59 | ||||
| Cash Flow - Fin. | -0.89 | -1.90 | -0.38 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 09/30/1998 | Financial Ratios | ||||
| Total Assets | 68.18 | Current Assets | 21.47 | Current Ratio | 1.10 |
| Total Liab. | 31.38 | Current Liab. | 19.57 | Debt Ratio | 46.02% |
| Total Equity | 36.80 | Working Cap. | 1.89 | Debt to Equity Ratio | 0.85 |
| Cash | 4.35 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used to repay indebtedness, working capital, capital expenditures and for general corporate purposes. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Wilson, Sonsini, Goodrich & Rosati |
| Bank's Law Firm | Davis, Polk & Wardwell |
| Registrar/Transfer Agent | First Chicago Trust Company of NY |
| Auditor | Arthur Andersen |
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