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MiningCo.com, Inc.
220 East 42nd Street, 24th Floor, New York, NY 10017 * (212) 849-2000
Business Description The company is a leading Internet news, information and entertainment service.
Offering
Information

Company has
gone public

Trading As  MINE (NASNTL) Industry  Internet (SIC 7379)
Type of Stock Offered  Common Shares Filing Date  12/30/1998
Domestic Shares Offered  3,000,000 Offer Date  03/23/1999
Foreign Shares Offered  0 Filing Range  $23.00 - $25.00
Company Shares  3,000,000 Offer Price  $25.00
Selling Shrhldrs Shares  0 Gross Spread  $1.750
Gross Proceeds  $75,000,000 Selling  $1.050
Expenses  - - Reallowance  $0.100
Post-IPO Shares  11,611,781 Employees  104
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Bear, Stearns & Co. Inc. Lead Manager (212) 272-4850
Volpe, Welty & Company Co-manager (415) 274-4463
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 9 Months Ending
Figures in U.S. millions except per share data       12/31/1996 12/31/1997 09/30/1997 09/30/1998
Revenues   - - - 0.000 0.391 0.181 1.578
Income from Oper.   - - - -2.381 -8.341 -6.702 -8.664
Net Income   - - - -2.438 -8.640 -6.912 -9.109
E.P.S   - - - -1.200 -4.940 -3.900 -5.690
Revenue Growth (%)      - - - -   771.82
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -6.00 -4.99 -7.63
Cash Flow - Inv.     -0.15 -0.11 -0.45
Cash Flow - Fin.     4.81 3.63 9.02
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 09/30/1998 Financial Ratios
Total Assets    3.14 Current Assets    1.99 Current Ratio    0.54
Total Liab.    23.67 Current Liab.    3.69 Debt Ratio    753.58%
Total Equity    -20.53 Working Cap.    -1.70 Debt to Equity Ratio    -
Cash    1.24    Return on Assets   -
Use Of
Proceeds
The use the net proceeds of the offering will be used for working capital and other general corporate purposes, including advertising and brand promotion. We may also use a portion of the proceeds for strategic alliances and acquisitions.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Brobeck, Phleger & Harrison
Bank's Law Firm  O'Sullivan Graev & Karaball, L.LP
Registrar/Transfer Agent  American Stock Transfer & Trust Co
Auditor  KPMG Peat Marwick
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Industry
Competition
The number of web sites competing for users and Internet advertisers' and e-commerce marketers' spending has increased significantly. We expect such competition to continue to increase because there are no substantial barriers to entry in our market. Competition may also increase as a result of industry consolidation. Increased competition could result in less traffic to our web site, price reductions for our advertising inventory, reduced margins or loss of market share, any of which would have a material adverse effect on our business, results of operations and financial condition. The company competes for users, advertisers and e-commerce marketers with Internet retrieval companies, search engines and other Internet "portal" companies (such as Excite, InfoSeek, Lycos and Yahoo!); online content web sites (such as C--net, ESPN.com and ZDNet.com); online community web sites (such as iVillage); online personal homepage services (such as GeoCities and theglobe.com); publishers and distributors of television, radio and print (such as CBS, Disney, NBC and Time Warner); general purpose consumer online services (such as America Online and Microsoft Network); and web sites maintained by Internet service providers (such as AT&T; Worldnet, Earthlink and Netcom).
Business
Plan
The Company's objective is to become a primary Internet destination and a leading advertising and e-commerce platform. The Company is focused on increasing the number of users and page views on MININGCO.COM by building brand awareness through expanded online and offline marketing campaigns; Broadening existing and developing new distribution and syndication partnerships; and Expanding MININGCO.COM'S functionality, features and content. The Company also intends to convert traffic into revenues by: Broadening its base of advertisers and e-commerce partners and optimizing its advertising rates by leveraging the increasing flow of traffic in highly targeted sections within the GuideSite network; and Expanding its internal advertising sales force, which will enable the Company to establish and maintain closer relationships with its advertisers, advertising agencies and e-commerce marketers, and reduce advertising sales costs as a percentage of revenues.

Last updated: 09/29/1999 3:51:49 AM
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