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| DAG Media, Inc. |
| 125-10 Queens Blvd, Kew Gardens, NY 11415 * (718) 263-8454 |
| Business Description | The company publishes and distributes yellow page directories in print and on the world wide web. The company's largest directory, The Jewish Israeli Yellow Pages is published bilingual in English and Hebrew. |
| Offering Information Company has | |||
| Trading As | DAGM (NASSCM) | Industry | Manufacturing (SIC 2741) |
| Type of Stock Offered | Common Shares | Filing Date | 03/11/1999 |
| Domestic Shares Offered | 1,325,000 | Offer Date | 05/12/1999 |
| Foreign Shares Offered | 0 | Filing Price | $6.50 |
| Company Shares | 1,250,000 | Offer Price | $6.50 |
| Selling Shrhldrs Shares | 75,000 | Gross Spread | $0.585 |
| Gross Proceeds | $8,612,500 | Selling | $0.320 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 2,976,190 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Paulson Investment Company, Inc. | Lead Manager | (503) 243-6028 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | - - Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1997 | 12/31/1998 | |||||
| Revenues | - | - | - | 2.502 | 2.759 | - | - |
| Income from Oper. | - | - | - | - | - | - | - |
| Net Income | - | - | - | 0.255 | 1.712 | - | - |
| E.P.S | - | - | - | 0.200 | 0.290 | - | - |
| Revenue Growth (%) | - | - | - | 10.286 | - | ||
| Net Income Growth (%) | - | - | - | 570.80 | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | 10.20 | 62.03 | - | - |
| Cash Flow - Oper. | 0.43 | - | - | ||||
| Cash Flow - Inv. | -0.03 | - | - | ||||
| Cash Flow - Fin. | -0.22 | - | - | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 12/31/1998 | Financial Ratios | ||||
| Total Assets | 2.97 | Current Assets | 2.61 | Current Ratio | 1.07 |
| Total Liab. | 2.45 | Current Liab. | 2.45 | Debt Ratio | 82.33% |
| Total Equity | 0.52 | Working Cap. | 0.16 | Debt to Equity Ratio | 4.66 |
| Cash | 0.31 | Return on Assets | 57.62% | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for printing, publishing and distribution costs for NEWYELLOW, sales commission advances for NEWYELLOW, marketing and promotional expenses for NEWYELLOW and the Portal and general corporate purposes including working capital. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Morse, Zelnick, Rose & Lander, LLP |
| Bank's Law Firm | Weiss, Jensen, Ellis & Howard |
| Registrar/Transfer Agent | American Stock Transfer & Trust Co |
| Auditor | Arthur Andersen |
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