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| Fashionmall.com |
| 575 Madison Avenue, New York, NY 10022 * (212) 891-6064 |
| Business Description | The company engages in the marketing and sale of fashion, apparel, footwear, beauty and related lifestyle products and accessories over the Internet. |
| Offering Information Company has | |||
| Trading As | FASH (NASNTL) | Industry | Internet (SIC 7375) |
| Type of Stock Offered | Common Shares | Filing Date | 03/09/1999 |
| Domestic Shares Offered | 3,000,000 | Offer Date | 05/20/1999 |
| Foreign Shares Offered | 0 | Filing Range | $10.00 - $12.00 |
| Company Shares | 3,000,000 | Offer Price | $13.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | - - |
| Gross Proceeds | $39,000,000 | Selling | - - |
| Expenses | - - | Reallowance | - - |
| Post-IPO Shares | 7,500,000 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Gruntal & Co., LLC | Lead Manager | (212) 820-8200 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | - - Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1995 | 12/31/1996 | 12/31/1997 | 12/31/1998 | |||
| Revenues | - | 0.014 | 0.219 | 1.253 | 2.055 | - | - |
| Income from Oper. | - | -0.134 | -0.451 | 0.002 | 0.011 | - | - |
| Net Income | - | -0.134 | -0.451 | 0.002 | 0.014 | - | - |
| E.P.S | - | -0.030 | -0.100 | - | -0.040 | - | - |
| Revenue Growth (%) | - | 1,464.29 | 472.15 | 64.006 | - | ||
| Net Income Growth (%) | - | - | - | 600.00 | - | ||
| Oper. Profit Margin (%) | - | - | - | 0.16 | 0.54 | - | - |
| Net Profit Margin (%) | - | - | - | 0.16 | 0.68 | - | - |
| Cash Flow - Oper. | 0.00 | - | - | ||||
| Cash Flow - Inv. | -0.06 | - | - | ||||
| Cash Flow - Fin. | 0.08 | - | - | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 12/31/1998 | Financial Ratios | ||||
| Total Assets | 0.51 | Current Assets | 0.40 | Current Ratio | 0.62 |
| Total Liab. | 0.65 | Current Liab. | 0.65 | Debt Ratio | 127.95% |
| Total Equity | -0.14 | Working Cap. | -0.25 | Debt to Equity Ratio | - |
| Cash | 0.08 | Return on Assets | 2.76% | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for advertising and marketing, hiring certain management and other personnel, upgrading technology, software and basic infrastructure, repayment of certain debt, payment of deferred salaries to management and repayment of loans to stockholders, and working capital and general corporate purposes. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Squadron, Ellenoff, Plesent, Sheinfeld & Sorkin |
| Bank's Law Firm | Cadwalader, Wickersham & Taft |
| Registrar/Transfer Agent | American Stock Transfer & Trust Co |
| Auditor | Arthur Andersen |
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