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Prism Financial Corporation
440 N. Orleans, Chicago, IL 60610 * (312) 494-0020
Business Description The company is a leading retail mortgage banking company engaged in the business of originating, selling and brokering residential mortgage loans.
Offering
Information

Company has
gone public

Trading As  PRFN (NASNTL) Industry  Financial (SIC 6162)
Type of Stock Offered  Common Shares Filing Date  03/23/1999
Domestic Shares Offered  2,500,000 Offer Date  05/24/1999
Foreign Shares Offered  0 Filing Range  $13.00 - $15.00
Company Shares  2,500,000 Offer Price  $14.00
Selling Shrhldrs Shares  0 Gross Spread  $0.980
Gross Proceeds  $35,000,000 Selling  $0.540
Expenses  - - Reallowance  $0.100
Post-IPO Shares  14,629,400 Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
William Blair & Company Lead Manager (312) 364-8990
ABN Amro Roth Co-manager (212) 314-1080
U.S. Bancorp Piper Jaffray Co-manager (612) 342-6220
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures - - Months Ending
Figures in U.S. millions except per share data     12/31/1996 12/31/1997 12/31/1998    
Revenues   - - 12.201 27.354 90.842 - -
Income from Oper.   - - - - - - -
Net Income   - - 1.020 2.503 11.905 - -
E.P.S   - - - - - - -
Revenue Growth (%)      - - 124.19 232.098   -
Net Income Growth (%)      - - 145.39 375.63   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - 8.36 9.15 13.11 - -
Cash Flow - Oper.     -327.73 - -
Cash Flow - Inv.     -1.94 - -
Cash Flow - Fin.     340.63 - -
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 12/31/1998 Financial Ratios
Total Assets    503.62 Current Assets    - Current Ratio    -
Total Liab.    487.42 Current Liab.    - Debt Ratio    96.78%
Total Equity    16.20 Working Cap.    - Debt to Equity Ratio    30.08
Cash    12.12    Return on Assets   2.36%
Use Of
Proceeds
The proceeds from the proposed offering will be used for repayment of indebtedness incurred to fund an S Corporation distribution, and general corporate purposes including working capital and funding acquisitions.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Skadden, Arps, Slate, Meagher & Flom
Bank's Law Firm  Sidley & Austin
Auditor  Pricewaterhouse Coopers LLC
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Last updated: 09/29/1999 3:52:13 AM
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