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Streamline.com.
27 Dartmouth Street, Westwood, MA 02090 * (781) 407-1900
Business Description We simplify the lives of busy suburban families by providing them with Internet-based ordering of a wide range of quality goods and services and delivering these items directly to their homes. By eliminating frequent trips to multiple physical stores, we significantly shorten and simplify the traditional shopping needs of our customers, who increasingly demand time-saving lifestyle solutions. We deliver our products and services to each customer through a single weekly delivery.
Offering
Information

Company has
gone public

Trading As  SLNE (NASNTL) Industry  Service (SIC 7389)
Type of Stock Offered  Common Shares Filing Date  04/15/1999
Domestic Shares Offered  4,500,000 Offer Date  06/17/1999
Foreign Shares Offered  0 Filing Range  $11.00 - $13.00
Company Shares  4,500,000 Offer Price  $10.00
Selling Shrhldrs Shares  0 Gross Spread  $0.700
Gross Proceeds  $45,000,000 Selling  $0.400
Expenses  - - Reallowance  $0.100
Post-IPO Shares  18,273,881 Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Banc of America Securities LLC Lead Manager (415) 627-2100
Dain Rauscher Wessels Co-manager (612) 371-2818
E*Trade Securities Co-manager (650) 842-8600
PaineWebber Incorporated Co-manager (212) 713-2626
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures - - Months Ending
Figures in U.S. millions except per share data     12/31/1996 12/31/1997 12/31/1998    
Revenues   - - 0.922 2.634 6.946 - -
Income from Oper.   - - - - - - -
Net Income   - - -1.846 -8.315 -11.373 - -
E.P.S   - - - - - - -
Revenue Growth (%)      - - 185.68 163.705   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -9.44 - -
Cash Flow - Inv.     -2.07 - -
Cash Flow - Fin.     22.65 - -
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 12/31/1998 Financial Ratios
Total Assets    20.07 Current Assets    13.15 Current Ratio    12.04
Total Liab.    1.47 Current Liab.    1.09 Debt Ratio    7.34%
Total Equity    18.59 Working Cap.    12.06 Debt to Equity Ratio    0.08
Cash    12.59    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for expansion and general corporate purposes.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Bingham, Dana & Gould
Bank's Law Firm  Ropes & Gray
Registrar/Transfer Agent  BankBoston
Auditor  Pricewaterhouse Coopers LLC
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Industry
Competition
Both the retail industry and the consumer direct industry are highly competitive. Streamline currently or potentially competes with several types of companies, including: - traditional retail stores, including grocery stores, warehouse clubs, drugstores and convenience stores, some of which fulfill orders received by telephone, fax or the Internet - various suppliers of other goods and services, both chains and independently owned operations, such as dry cleaners, video rental stores, prepared meal providers, bottled water delivery operations, pet supply stores and photo labs - various on-line providers of groceries and other products and services, such as Peapod, Inc., Hannaford Bros. Cos.' HomeRuns, ShopLink Incorporated, HomeGrocer.com, Inc., Beacon Home Direct, Inc. d/b/a Scotty's Home Market, Net Grocer Inc. and Intelligent Systems for Retail, Inc. d/b/a WebVan - other consumer direct or catalog retailers of products or services. Streamline believes that the main competitive factors in our market are: - range, quality and availability of products and services - convenience, reliability and professionalism of delivery - ease of ordering - level and accessibility of information regarding products - quality and responsiveness of customer service - price- general brand awareness.

Last updated: 09/29/1999 3:52:28 AM
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