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Audible, Inc.
65 Willowbrook Boulevard, Wayne, NJ 07470 * (973) 890-4070
Business Description The company is the leading provider of premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and can be played back on personal computers and hand-held electronic devices.
Offering
Information

Company has
gone public

Trading As  ADBL (NASNTL) Industry  Internet (SIC 7375)
Type of Stock Offered  Common Shares Filing Date  04/23/1999
Domestic Shares Offered  4,000,000 Offer Date  07/15/1999
Foreign Shares Offered  0 Filing Range  $8.00 - $10.00
Company Shares  4,000,000 Offer Price  $9.00
Selling Shrhldrs Shares  0 Gross Spread  $0.630
Gross Proceeds  $36,000,000 Selling  $0.380
Expenses  - - Reallowance  $0.100
Post-IPO Shares  25,003,265 Employees  14
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
CS First Boston Lead Manager (212) 325-2000
J.P. Morgan & Co. Co-manager (212) 648-0517
Volpe Brown Whelan & Company Co-manager (415) 274-4463
Wit Capital Corporation Co-manager (212) 253-4400
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data   12/31/1995 12/31/1996 12/31/1997 12/31/1998 03/31/1998 03/31/1999
Revenues   - 0.000 0.000 0.060 0.376 0.120 0.315
Income from Oper.   - -0.049 -3.536 -8.073 -8.076 -1.838 -1.529
Net Income   - -0.049 -3.509 -8.029 -8.138 -1.844 -1.461
E.P.S   - -0.030 -1.660 -1.720 -1.720 -0.420 -0.290
Revenue Growth (%)      - - - 526.667   162.50
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -5.05 -2.01 -1.69
Cash Flow - Inv.     0.00 -0.02 -0.10
Cash Flow - Fin.     14.93 3.49 0.91
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 03/31/1999 Financial Ratios
Total Assets    10.99 Current Assets    10.38 Current Ratio    3.65
Total Liab.    3.22 Current Liab.    2.84 Debt Ratio    29.31%
Total Equity    7.77 Working Cap.    7.54 Debt to Equity Ratio    0.41
Cash    9.65    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, including increased marketing, acquisition and production of new audio content, obtaining and extending content and technology licensing arrangements, increasing personnel and increasing production and server system capabilities.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Piper & Marbury
Bank's Law Firm  Testa, Hurwitz & Thibeault
Auditor  KPMG LLC
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Industry
Competition
The market for the sale and delivery of spoken audio is highly competitive and rapidly changing. Principal competitive factors in the spoken audio market include: selection; price; speed of delivery; protection of intellectual property; timeliness; convenience; and sound quality. Although we believe that we currently compete favorably with respect to these factors, we cannot be sure that we can maintain our competitive position against current or new competitors, especially those with longer operating histories, greater name recognition and substantially greater financial, technical, marketing, management, service, support and other resources. We compete with (1) traditional and online retail stores, catalogs, clubs and libraries that sell, rent or loan audiobooks on cassette tape or compact disc, (2) Web sites that offer streaming access to spoken audio content using tools such as the RealPlayer or Windows Media Player and (3) other companies offering services similar to ours. Audiobooks on cassette tape or compact disc have been available from a variety of sources for a number of years. Traditional book stores, such as Borders and Barnes & Noble, and online book stores, such as barnesandnoble.com and Amazon.com, offer a variety of audiobooks. The AudioBook Club offers discounted audiobooks by mail order. Rental services, such as Books on Tape, offer low pricing for time-limited usage of audiobooks, and libraries loan a limited selection of audiobooks. One or more of these competitors might develop a competing electronic service for delivering audio content. Competition from Web sites that provide streaming audio content is intense and is expected to increase significantly in the future. Broadcast.com, which recently announced plans to be acquired by Yahoo|, and RealNetworks offer a wide selection of streaming audio content. These companies may compete directly with us by selling premium audio content for download. Audiohighway.com also offers downloaded digital audio content for playback on personal computers. Command Audio has announced plans to deliver audio content through FM radio frequency for mobile playback. 37 Our content providers and other media companies may choose to provide digital audio content directly to consumers. In addition, a small number of companies control primary or secondary access to a significant percentage of Internet users and therefore have a competitive advantage in marketing to those users. These providers could use or adapt their current technology, or could purchase technology, to provide a service directly competitive with the Audible service. Many of these companies have significantly greater brand recognition and financial, technical, marketing and other resources than we do. We also expect competition to intensify and the number of competitors to increase significantly in the future as technology advances provide alternative methods of delivering digital audio content through the Internet, satellite, wireless data, FM radio frequency or other means.
Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Patricof group 10.00 8.40
Kleiner Perkins group 9.60 8.10
Microsoft Corporation 9.40 7.90
Ironwood Capital L.L.C. 7.70 6.50
AT&T; group 7.30 6.10
CPQ Holdings, Inc. 5.40 4.50
Note: represents ownership of 5% or more prior to the offering.

Last updated: 09/29/1999 3:50:49 AM
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