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| M2Direct, Inc. |
| 4830 West Kennedy Blvd., Suite 920, Tampa, FL 33609 * (813) 289-5411 |
| Business Description | M2Direct offers a fully integrated, technology-driven marketing and sales solution primarily to large financial institutions and Fortune 1000 companies. We offer proprietary Internet and e-commerce products, data mining and modeling, database management, creative services, teleservices, direct mail production and fulfillment. |
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Filing Information IPO has been | ||||
| To Trade As | MTWO (NASNTL) | Industry | Service (SIC 7389) | |
| Type of Stock Offered | Common Shares | Filing Date | 05/05/1999 | |
| Domestic Shares Filed | 0 | Filing Price | - - | |
| Foreign Shares Filed | 0 | Offering Amount | $45,000,000 | |
| Company Shares | 0 | Est. Expenses | - - | |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | - - | |
| Employees | 285 | |||
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| J.C. Bradford & Co. | Lead Manager | (615) 748-9347 |
| First Union Capital Markets Corp. | Co-manager | (804) 649-2311 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | - - Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1996 | 12/31/1997 | 12/31/1998 | ||||
| Revenues | - | - | 0.001 | 0.003 | 25.926 | - | - |
| Income from Oper. | - | - | -0.323 | -0.584 | -7.133 | - | - |
| Net Income | - | - | -0.323 | -0.624 | -7.761 | - | - |
| E.P.S | - | - | -3.060 | -0.580 | -1.360 | - | - |
| Revenue Growth (%) | - | - | 81.69 | 1,036,931.720 | - | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -2.75 | - | - | ||||
| Cash Flow - Inv. | -2.87 | - | - | ||||
| Cash Flow - Fin. | 6.23 | - | - | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 12/31/1998 | Financial Ratios | ||||
| Total Assets | 1.66 | Current Assets | 1.09 | Current Ratio | 0.75 |
| Total Liab. | 1.51 | Current Liab. | 1.44 | Debt Ratio | 91.26% |
| Total Equity | 0.15 | Working Cap. | -0.35 | Debt to Equity Ratio | 10.44 |
| Cash | 25.92 | Return on Assets | - | ||
| Use Of Proceeds |
The principal purposes of this offering are to: repay debt; increase our working capital; increase our equity capital; enhance our ability to use our common stock as consideration for acquisitions; facilitate our future access to public equity markets; increase our visibility in the marketplace; and give us a means of attracting and retaining key employees. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Nelson Mullins Riley & Scarbourough |
| Bank's Law Firm | Morris, Manning & Martin |
| Registrar/Transfer Agent | First Union National Bank North Carolina |
| Auditor | Arthur Andersen |
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