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Engage Technologies, Inc.
100 Brickstone Square, Andover, MD 01810 * (978) 684-3884
Business Description Engage is a leading provider of profile-driven Internet marketing solutions. Engage has developed proprietary technology that enables it and its customers to create Web user profiles providing detailed information about individual consumer preferences without personally identifiable user information. Based on this technology, Engage has built the Engage Knowledge database, which currently contains more than 30 million anonymous consumer profiles built with data drawn from multiple, diverse Web sites. When a user visits a Web site of any customer subscribing to the Engage Knowledge data service, Engage matches that visitor with his or her profile in the profile database. The Web site can then use the profile to target advertisements, content and e-commerce offerings to that visitor based on his or her particular preferences, demographic characteristics and geographic location.
Offering
Information

Company has
gone public

Trading As  ENGA (NASNTL) Industry  Internet (SIC 7372)
Type of Stock Offered  Common Shares Filing Date  05/07/1999
Domestic Shares Offered  6,000,000 Offer Date  07/19/1999
Foreign Shares Offered  0 Filing Range  $13.00 - $15.00
Company Shares  6,000,000 Offer Price  $15.00
Selling Shrhldrs Shares  0 Gross Spread  $1.050
Gross Proceeds  $90,000,000 Selling  $0.630
Expenses  - - Reallowance  $0.100
Post-IPO Shares  46,911,798 Employees  209
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Goldman, Sachs & Co. Lead Manager (212) 902-5959
Bear, Stearns & Co. Inc. Co-manager (212) 272-4850
Hambrecht & Quist Incorporated Co-manager (415) 439-3626
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 6 Months Ending
Figures in U.S. millions except per share data     07/31/1996 07/31/1997 07/31/1998 01/31/1998 01/31/1999
Revenues   - - 0.000 0.025 1.742 0.107 2.640
Income from Oper.   - - -2.379 -10.262 -22.787 -5.497 -9.904
Net Income   - - -2.379 -10.262 -13.719 3.743 -10.403
E.P.S   - - - - -1.640 - -0.620
Revenue Growth (%)      - - - 6,868.000   2,367.29
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - 3,498.13
Cash Flow - Oper.     -10.51 -5.28 -2.09
Cash Flow - Inv.     0.47 -0.04 -1.54
Cash Flow - Fin.     10.13 5.33 3.54
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 01/31/1999 Financial Ratios
Total Assets    22.78 Current Assets    3.68 Current Ratio    0.20
Total Liab.    18.44 Current Liab.    18.44 Debt Ratio    80.93%
Total Equity    4.35 Working Cap.    -14.75 Debt to Equity Ratio    4.24
Cash    0.00    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, including working capital, product development, increasing sales and marketing capabilities and expanding international operations. Engage may also use a portion of the net proceeds to acquire or invest in complementary businesses or products or to obtain the right to use complementary technologies.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Hale and Dorr
Bank's Law Firm  Ropes & Gray
Registrar/Transfer Agent  EquiServe
Auditor  KPMG LLC
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Last updated: 09/29/1999 3:51:14 AM
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