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America's Home Page, Inc.
3655 Nobel Drive, Suite 550, San Diego, CA 92122 * (619) 677-0500
Business Description The company is an early stage company that has developed the takes.com Web site to serve as a unique, useful and customizable portal to the World Wide Web.
Filing
Information

Not yet
public

To Trade As  TAKE (NASNTL) Industry  Internet (SIC 7373)
Type of Stock Offered Common Shares Filing Date  05/11/1999
Domestic Shares Filed 2,825,000 Filing Range  $7.00 - $9.00
Foreign Shares Filed  0 Offering Amount  $22,600,000
Company Shares  2,825,000 Est. Expenses  - -
Selling Shrhldrs Shares  0 Post-IPO Shares  15,725,000
Employees  9
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Paradise Valley Securities, Inc. Lead Manager (602) 953-7980
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 12 Months Ending
Figures in U.S. millions except per share data             03/31/1999
Revenues   - - - - - - 0.000
Income from Oper.   - - - - - - -0.198
Net Income   - - - - - - -0.198
E.P.S   - - - - - - -0.020
Revenue Growth (%)      - - - -   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     - - -
Cash Flow - Inv.     - - -
Cash Flow - Fin.     - - -
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 03/31/1999 Financial Ratios
Total Assets    1.00 Current Assets    1.00 Current Ratio    43.42
Total Liab.    0.02 Current Liab.    0.02 Debt Ratio    2.30%
Total Equity    0.98 Working Cap.    0.98 Debt to Equity Ratio    0.02
Cash    0.00    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used to develop and acquire content for the web site, for advertising and marketing expenses, hardware, advanced Web site development and for general corporate purposes principally working capital and operating expenses.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Pedersen & Houpt, P.C.
Bank's Law Firm  Bryan Cave
Registrar/Transfer Agent  Norwest Shareowner Services
Auditor  Ernst & Young
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Industry
Competition
The market for Internet products, services and advertising is new, rapidly evolving and intensely competitive. We will compete for consumer attention and advertising expenditures with other portals and other providers of Web content, directories and search engines such as Yahoo|, Excite and Lycos as well as traditional media companies investing in the Internet such as NBC's investment in CNET's Snap service and Disney's investment in Infoseek. We expect competition to further intensify in the future. Barriers to entry are low. We believe that the principal competitive factors for Web sites like ours include the quality and quantity of content, brand recognition, a unique business model, strategic partnerships and, with respect to advertisers and sponsors, the number of users, the duration and frequency of user visits and user demographic. There can be no assurance that our competitors and potential competitors will not develop Web sites that are equal, or superior to, ours or sites that achieve greater market acceptance.
Business
Plan
By offering our Web site users the opportunity to earn an equity stake in America's Home Page, we believe we will foster a sense of ownership and create a home page environment that our members will regularly utilize as their Internet gateway. We intend to use our membership award program to: develop and grow our user base; provide targeted market opportunities for sponsors and advertisers; create user loyalty; enhance our Web site's features and functionality; and develop extraordinary content.

Last updated: 09/29/1999 3:50:45 AM
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