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| PC Flowers & Gifts.com, Inc. |
| 2001 West Main Street, Suite 175, Stamford, CT 06902 * (203) 977-8582 |
| Business Description | The company is an innovative online retailer of flowers and event-driven gift products. Our Web site (WWW.PCFLOWERS.COM) offers customers convenient and reliable one-stop shopping. We offer a wide selection of floral products and complementary event-driven gift products such as jewelry, cosmetics, specialty foods and gift baskets. |
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Filing Information IPO has been | ||||
| To Trade As | PCFG (NASNTL) | Industry | Retail (SIC 5992) | |
| Type of Stock Offered | Common Shares | Filing Date | 05/13/1999 | |
| Domestic Shares Filed | 0 | Filing Price | - - | |
| Foreign Shares Filed | 0 | Offering Amount | $40,000,000 | |
| Company Shares | 0 | Est. Expenses | - - | |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | - - | |
| Employees | 16 | |||
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| BancBoston Robertson Stephens | Lead Manager | (415) 989-8500 |
| Dain Rauscher Wessels | Co-manager | (612) 371-2818 |
| Warburg Dillon Read LLC | Co-manager | (203) 719-4290 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 3 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1994 | 12/31/1995 | 12/31/1996 | 12/31/1997 | 12/31/1998 | 03/31/1998 | 03/31/1999 |
| Revenues | 4.781 | 3.756 | 2.070 | 1.489 | 1.743 | 0.432 | 1.008 |
| Income from Oper. | 0.019 | -0.100 | -0.093 | -0.003 | -0.485 | 0.018 | -0.654 |
| Net Income | 0.023 | -0.100 | -0.093 | -0.009 | -0.451 | 0.015 | -0.611 |
| E.P.S | 0.010 | -0.030 | -0.020 | 0.000 | -0.200 | 0.010 | -0.210 |
| Revenue Growth (%) | -21.44 | -44.89 | -28.07 | 17.058 | 133.33 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | 0.40 | - | - | - | - | - | 4.17 |
| Net Profit Margin (%) | 0.48 | - | - | - | - | - | 3.47 |
| Cash Flow - Oper. | -0.22 | -0.01 | -0.27 | ||||
| Cash Flow - Inv. | -0.03 | -0.01 | -0.19 | ||||
| Cash Flow - Fin. | 1.74 | - | 3.00 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 03/31/1999 | Financial Ratios | ||||
| Total Assets | 4.57 | Current Assets | 4.29 | Current Ratio | 4.85 |
| Total Liab. | 0.91 | Current Liab. | 0.88 | Debt Ratio | 19.92% |
| Total Equity | 3.66 | Working Cap. | 3.40 | Debt to Equity Ratio | 0.25 |
| Cash | 4.17 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for expansion of sales and marketing efforts, including additional personnel, capital expenditures including further development of technology and systems, possible acquisitions or investments and general corporate purposes. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Robinson & Cole |
| Bank's Law Firm | Hale and Dorr |
| Registrar/Transfer Agent | American Stock Transfer & Trust Co |
| Auditor | KPMG LLC |
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| Industry Competition |
The flower and gift industry is very competitive. We currently or potentially compete with a variety of companies, including: direct marketers of flowers that maintain or are tied to specific networks of retail floral outlets, including 1-800-FLOWERS, FTD and the Gerald Stevens Company; other online vendors of flowers shipped direct from the grower, including FlowerFarmDirect and Proflowers; indirect competitors that specialize in online commerce or derive a substantial portion of their revenues from online commerce, including America Online, Microsoft and Amazon.com, through which other flower and gift vendors may offer products; and traditional store-based retail florists and other stores offering gift products. We believe that the following are the principal competitive factors in our market and that, based on our business strategy, we are well-positioned relative to our competitors to address these factors: reliability and speed of order fulfillment; product and service quality; convenience; diversity of product category; price; customer service; and costs of customer acquisition and retention. |