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Accrue Software, Inc.
48634 Milmont Drive, Fremont, CA 94538 * (510) 580-4500
Business Description The company is a leading provider of Internet data collection and analysis software which enables business decision makers to address critical marketing and merchandising questions concerning the effectiveness of their Web sites.
Offering
Information

Company has
gone public

Trading As  ACRU (NASNTL) Industry  High-Tech (SIC 7372)
Type of Stock Offered  Common Shares Filing Date  5/27/99
Domestic Shares Offered  3,900,000 Offer Date  7/29/99
Foreign Shares Offered  0 Filing Range  $8.00 - $10.00
Company Shares  3,900,000 Offer Price  $10.00
Selling Shrhldrs Shares  0 Gross Spread  $0.700
Gross Proceeds  $39,000,000 Selling  $0.420
Expenses  - - Reallowance  $0.100
Post-IPO Shares  19,610,000 Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
BancBoston Robertson Stephens Lead Manager (415) 989-8500
Thomas Weisel Partners LLC Co-manager (415) 364-2500
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures - - Months Ending
Figures in U.S. millions except per share data     3/31/97 3/31/98 3/31/99    
Revenues   - - 0.182 1.120 2.952 - -
Income from Oper.   - - -2.035 -3.986 -6.678 - -
Net Income   - - -1.927 -3.921 -6.643 - -
E.P.S   - - - - -0.590 - -
Revenue Growth (%)      - - 515.38 163.571   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -4.70 - -
Cash Flow - Inv.     -0.39 - -
Cash Flow - Fin.     6.47 - -
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 3/31/99 Financial Ratios
Total Assets    4.20 Current Assets    3.38 Current Ratio    1.65
Total Liab.    2.22 Current Liab.    2.05 Debt Ratio    52.69%
Total Equity    1.99 Working Cap.    1.33 Debt to Equity Ratio    1.11
Cash    1.60    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for working capital and general corporate purposes.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Venture Law Group
Bank's Law Firm  Brobeck, Phleger & Harrison
Registrar/Transfer Agent  U. S. Stock Transfer Corporation
Auditor  Pricewaterhouse Coopers LLC
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Industry
Competition
The company believes that the principal competitive factors affecting its market are: (i) product features; (ii) product performance, including scalability and integrity; (iii) ease of integration with customers' existing enterprise systems; (iv) quality of support and service; and (v) company reputation. Although the company believes that its products currently compete favorably with respect to such factors, the company's market is relatively new and is rapidly evolving. The company may not be able to maintain its competitive position against current and potential competitors, especially those with significantly greater financial, marketing, service, support, technical and other resources. The company faces intense competition which could make it difficult for the company to acquire and retain customers now and in the future. The company may not be able to compete successfully against current and future competitors. If the company fails to compete successfully against current and future competitors, its business could suffer.
Business
Plan
The company's objective is to extend its position as a leading provider of enterprise-class e-business analysis software. To achieve this objective, the company's strategy includes the following key elements: (i) Extend Leadership in High-End e-Business Analysis; (ii) Maintain Technological Leadership in e-Business Analysis Software; (iii) Leverage Web Data Platform; (iv) Leverage and Expand Blue Chip Customer Base; (v) Continue Developing Strategic Alliances; (vi) Expand Sales and Distribution Channels; and (vii) Pursue Strategic Acquisitions.

Last updated: 1/5/00 10:17:25 PM
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