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Perfumania.com, Inc.
11701 NW 101st Road, Miami, FL 33178 * (305) 889-1600
Business Description The company operates a leading online store that specializes in the sale of fragrances, fragrance related products and bath and body products on a retail and wholesale basis.
Offering
Information

Company has
gone public

Trading As  PF (AMEX) Industry  Internet (SIC 5912)
Type of Stock Offered  Common Shares Filing Date  6/4/99
Domestic Shares Offered  3,500,000 Offer Date  9/28/99
Foreign Shares Offered  0 Filing Range  $7.00 - $9.00
Company Shares  2,500,000 Offer Price  $7.00
Selling Shrhldrs Shares  1,000,000 Gross Spread  $0.490
Gross Proceeds  $24,500,000 Selling  $0.270
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Spun out from Perfumania, Inc.
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Cruttenden Roth Incorporated Lead Manager (800) 678-9147
Pennsylvania Merchant Group Ltd Co-manager (610) 260-6495
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data             5/1/99
Revenues   - - - - - - 0.162
Income from Oper.   - - - - - - -0.733
Net Income   - - - - - - -0.765
E.P.S   - - - - - - -0.150
Revenue Growth (%)      - - - -   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     - - -0.79
Cash Flow - Inv.     - - 0.01
Cash Flow - Fin.     - - 0.80
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 5/1/99 Financial Ratios
Total Assets    0.63 Current Assets    0.60 Current Ratio    0.36
Total Liab.    1.67 Current Liab.    1.67 Debt Ratio    264.47%
Total Equity    -1.04 Working Cap.    -1.06 Debt to Equity Ratio    -
Cash    0.10    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used to fund anticipated operating losses, enhance our online store, repay an advance from Perfumania, Inc. and for working capital and other general corporate purposes.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Greenberg Traurig Hoffman Lipoff Rosen & Quentel
Bank's Law Firm  Broad and Cassel
Registrar/Transfer Agent  Continental Stock Transfer & Trust Co
Auditor  Pricewaterhouse Coopers LLC
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Last updated: 10/3/99 10:23:22 AM
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