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| Yesmail.com, Inc. |
| 565 Lakeview Parkway, Suite 135, Vernon Hills, IL 60061 * (847) 918-9292 |
| Business Description | The company is a leading provider of comprehensive permission email direct marketing solutions. The company delivers direct email marketing messages to targeted individuals who have given their permission to receive promotional messages from direct marketers. |
| Offering Information Company has | |||
| Trading As | YESM (NASNTL) | Industry | Internet (SIC 7319) |
| Type of Stock Offered | Common Shares | Filing Date | 06/07/1999 |
| Domestic Shares Offered | 3,400,000 | Offer Date | 09/22/1999 |
| Foreign Shares Offered | 0 | Filing Range | $10.00 - $12.00 |
| Company Shares | 3,400,000 | Offer Price | $11.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $0.770 |
| Gross Proceeds | $37,400,000 | Selling | $0.450 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 20,324,100 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Deutsch Banc Alex. Brown | Lead Manager | (410) 727-1700 |
| Thomas Weisel Partners LLC | Co-manager | (415) 364-2500 |
| Volpe Brown Whelan & Company | Co-manager | (415) 274-4463 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 3 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1996 | 12/31/1997 | 12/31/1998 | 03/31/1998 | 03/31/1999 | ||
| Revenues | - | - | 0.935 | 2.468 | 4.583 | 0.873 | 1.389 |
| Income from Oper. | - | - | -0.085 | -0.405 | -1.401 | -0.183 | -1.074 |
| Net Income | - | - | -0.080 | -0.414 | -1.706 | -1.920 | -1.151 |
| E.P.S | - | - | -0.010 | -0.020 | -0.080 | -0.010 | -0.060 |
| Revenue Growth (%) | - | - | 163.96 | 85.697 | 59.11 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | 0.00 | 0.08 | -1.43 | ||||
| Cash Flow - Inv. | -0.10 | - | -0.05 | ||||
| Cash Flow - Fin. | 0.13 | 0.01 | 1.53 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 03/31/1999 | Financial Ratios | ||||
| Total Assets | 0.98 | Current Assets | 0.36 | Current Ratio | 0.09 |
| Total Liab. | 4.18 | Current Liab. | 3.84 | Debt Ratio | 427.07% |
| Total Equity | -3.20 | Working Cap. | -3.49 | Debt to Equity Ratio | - |
| Cash | 0.08 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for general corporate purposes including working capital. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Wilson, Sonsini, Goodrich & Rosati |
| Bank's Law Firm | Pillsbury Madison & Sutro |
| Auditor | Arthur Andersen |
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| Industry Competition |
The company competes in the market for Internet advertising and email direct marketing, which is intensely competitive and rapidly changing. This market is highly fragmented with the largest companies accounting for only a small portion of the market in 1998. The company expects that competition will increase significantly in the near-term because of the attention the Internet has received as a means of advertising and direct marketing and because there are no significant barriers of entry into the market. The company's primary long-term competitors may not have entered the market yet because the company's market is new. Competition could result in price reductions, changes in the way services are priced, reduced gross margin and loss of market share, any of which could materially adversely affect the company's business. Many of the company's current and potential competitors have greater name recognition, longer operating histories, larger customer bases and significantly greater financial, technical, marketing, public relations, sales, distribution and other resources. Some of the company's potential competitors are among the largest and most well-capitalized companies in the world. In addition, some of the company's competitors may include Web site owners who choose to manage their own permission email lists. |
| Business Plan |
The company's objective is to be the leading provider of permission email direct marketing. The key elements of the company's strategy are as follows: (i) Provide Effective Email Direct Marketing Programs, (ii) Maximize Targeted Reach Through a Permission-Based Network, (iii) Expand Sales, Marketing and Client Services, (iv) Leverage Proprietary Technology and (v) Build a Leading Brand. |