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Wink Communications, Inc.
1001 Marina Village Parkway, Alameda, CA 94501 * (510) 337-2950
Business Description Wink Communications provides a complete end-to-end system for low-cost electronic commerce on television. The company's system, Wink Enhanced Broadcasting, allows advertisers, merchants and broadcast and cable networks to create interactive enhancements to traditional television advertisements and programs.
Offering
Information

Company has
gone public

Trading As  WINK (NASNTL) Industry  High-Tech (SIC 7372)
Type of Stock Offered  Common Shares Filing Date  06/08/1999
Domestic Shares Offered  4,750,000 Offer Date  08/18/1999
Foreign Shares Offered  0 Filing Range  $14.00 - $16.00
Company Shares  4,750,000 Offer Price  $16.00
Selling Shrhldrs Shares  0 Gross Spread  $1.120
Gross Proceeds  $76,000,000 Selling  $0.670
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Donaldson, Lufkin & Jenrette Securities Corp. Lead Manager (212) 371-0641
Bear, Stearns & Co. Inc. Co-manager (212) 272-4850
Deutsch Banc Alex. Brown Co-manager (410) 727-1700
DLJDirect, Inc. Co-manager (800) 825-5723
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data   12/31/1995 12/31/1996 12/31/1997 12/31/1998 03/31/1998 03/31/1999
Revenues   - 0.100 0.348 0.619 0.517 0.141 0.339
Income from Oper.   - -2.220 -6.136 -9.656 -14.695 -2.835 -5.712
Net Income   - -2.148 -5.884 -9.166 -14.036 -2.656 -5.497
E.P.S   - -0.370 -0.910 -1.250 -1.570 -0.330 -0.550
Revenue Growth (%)      - 248.00 77.87 -16.478   140.43
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -10.91 -2.11 -3.78
Cash Flow - Inv.     -0.36 -0.40 1.17
Cash Flow - Fin.     19.63 1.95 0.01
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 03/31/1999 Financial Ratios
Total Assets    19.74 Current Assets    17.63 Current Ratio    4.77
Total Liab.    3.95 Current Liab.    3.69 Debt Ratio    20.01%
Total Equity    15.79 Working Cap.    13.93 Debt to Equity Ratio    0.25
Cash    14.29    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for working capital and other general corporate purposes including expansion our sales and marketing efforts, our research and development activities and our viewer response system, the Wink Response Network.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Wilson, Sonsini, Goodrich & Rosati
Bank's Law Firm  Latham & Watkins
Registrar/Transfer Agent  ChaseMellon Shareholder Services, L.L.C.
Auditor  Pricewaterhouse Coopers LLC
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Industry
Competition
The company faces competition from a number of companies, many of which have significantly greater financial, technical, manufacturing and marketing resources than Wink and may be in a better position to compete in the industry. Current and potential competitors in one or more aspects of the company's business include television and other system software companies, interactive television system providers and multimedia authoring tool providers. The company also faces competition from other providers and companies operating in the direct marketing business, especially operators of toll-free response call centers. A number of companies are developing system software for the general interactive television market, including At Home Corporation, Intel Corporation, Liberate Technologies, Sun Microsystems, OpenTV and Canal Plus. OpenTV and Canal Plus already offer certain products with features similar to Wink Enhanced Broadcasting. Intel and Liberate Technologies have developed technology that enables interactivity over analog or digital broadcasts. Many of these competitors have the support of, or relationships with, industry participants with which the company also has relationships, which could adversely affect the extent of support these market participants give to Wink Enhanced Broadcasting. In addition, Microsoft, which has recently agreed to purchase a substantial equity stake in Wink and to collaborate with us to develop, market and distribute Wink Enhanced Broadcasting on Microsoft television platforms, has been active in a variety of aspects of the interactive television market.
Business
Plan
The company's objective is to capitalize on the pervasiveness and popularity of television to create a mass market medium for sales lead generation and electronic commerce. The company's strategy to achieve this objective consists of the following key elements: (i) increase the presence of Wink Enhanced Broadcasting in television households by promoting the deployment of Wink-enabled set-top boxes and television sets and the launch of the Wink service through these devices; (ii) promote usage by offering viewers an easy-to-use, entertaining and informative interactive television experience; (iii) expand the availability of Wink-enhanced direct response offers by working with our broadcast and cable network partners to enlist advertisers to add Wink enhancements to their television advertisements; (iv) benefit multiple participants in the television industry by offering new opportunities for generating revenue and cost savings while preserving traditional revenue streams and customer relationships; (v) leverage relationships to encourage television industry participants to adopt Wink Enhanced Broadcasting and (vi) promote the Wink icon and the Wink brand to attract viewers.

Last updated: 09/29/1999 3:52:42 AM
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