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| Ashford.com, Inc. |
| 3355 West Alabama, Suite 175, Houston, TX 77098 * (713) 369-1300 |
| Business Description | The company is a leading web-based retailer focused exclusively on luxury and premium products including new and vintage premium watches and fine writing instruments. |
| Offering Information Company has | |||
| Trading As | ASFD (NASNTL) | Industry | Internet (SIC 5945) |
| Type of Stock Offered | Common Shares | Filing Date | 07/13/1999 |
| Domestic Shares Offered | 6,250,000 | Offer Date | 09/22/1999 |
| Foreign Shares Offered | 0 | Filing Range | $11.00 - $13.00 |
| Company Shares | 6,250,000 | Offer Price | $13.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $0.910 |
| Gross Proceeds | $81,250,000 | Selling | $0.530 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 36,864,400 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Goldman, Sachs & Co. | Lead Manager | (212) 902-5959 |
| BancBoston Robertson Stephens | Co-manager | (415) 989-8500 |
| Deutsch Banc Alex. Brown | Co-manager | (410) 727-1700 |
| E*OFFERING Corp. | Co-manager | (415) 835-1560 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 13 Months Ending | ||||||
| Figures in U.S. millions except per share data | 03/31/1999 | ||||||
| Revenues | - | - | - | - | - | - | 5.938 |
| Income from Oper. | - | - | - | - | - | - | -1.271 |
| Net Income | - | - | - | - | - | - | -1.264 |
| E.P.S | - | - | - | - | - | - | -0.580 |
| Revenue Growth (%) | - | - | - | - | - | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | - | - | -3.71 | ||||
| Cash Flow - Inv. | - | - | -0.40 | ||||
| Cash Flow - Fin. | - | - | 5.00 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 03/31/1999 | Financial Ratios | ||||
| Total Assets | 5.11 | Current Assets | 4.85 | Current Ratio | 2.11 |
| Total Liab. | 2.30 | Current Liab. | 2.30 | Debt Ratio | 45.00% |
| Total Equity | 2.81 | Working Cap. | 2.56 | Debt to Equity Ratio | 0.82 |
| Cash | 0.89 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for general corporate purposes principally working capital and other operating expenses. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Gunderson Dettmer Stough Villeneuve Franklin |
| Bank's Law Firm | Fulbright & Jaworski |
| Auditor | Arthur Andersen |
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