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Netcentives, Inc.
690 Fifth Street, San Francisco, CA 94107 * (415) 538-1888
Business Description The company is a leading provider of Internet loyalty, direct marketing and promotion products and services used by top Web sites to drive consumer behavior.
Offering
Information

Company has
gone public

Trading As  NCNT (NASNTL) Industry  Internet (SIC 7389)
Type of Stock Offered  Common Shares Filing Date  7/22/99
Domestic Shares Offered  6,000,000 Offer Date  10/13/99
Foreign Shares Offered  0 Filing Range  $10.00 - $12.00
Company Shares  6,000,000 Offer Price  $12.00
Selling Shrhldrs Shares  0 Gross Spread  $0.840
Gross Proceeds  $72,000,000 Selling  $0.500
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
CS First Boston Lead Manager (212) 325-2000
Hambrecht & Quist Incorporated Co-manager (415) 439-3626
Thomas Weisel Partners LLC Co-manager (415) 364-2500
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data     12/31/96 12/31/97 12/31/98 3/31/98 3/31/99
Revenues   - - 0.000 0.009 0.647 0.015 1.656
Income from Oper.   - - -0.273 -4.265 -14.408 -2.133 -8.311
Net Income   - - -0.266 -4.180 -14.111 -2.080 -8.208
E.P.S   - - -0.970 -5.700 -8.580 -1.630 -2.730
Revenue Growth (%)      - - - 7,088.889   10,940.00
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -9.54 -2.01 -4.01
Cash Flow - Inv.     -1.37 -0.25 -1.47
Cash Flow - Fin.     17.94 0.13 23.82
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 3/31/99 Financial Ratios
Total Assets    40.61 Current Assets    34.70 Current Ratio    3.68
Total Liab.    10.31 Current Liab.    9.42 Debt Ratio    25.39%
Total Equity    30.30 Working Cap.    25.28 Debt to Equity Ratio    0.34
Cash    31.99    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, including working capital.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Venture Law Group
Bank's Law Firm  Wilson, Sonsini, Goodrich & Rosati
Registrar/Transfer Agent  American Stock Transfer & Trust Co
Auditor  Deloitte & Touche
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Last updated: 10/24/99 8:35:37 PM
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