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VitaminShoppe.com, Inc.
380 Lexington Avenue, Suite 1700, New York, NY 10168 * (212) 551-7851
Business Description The company is a leading online source for products and content related to vitamins, nutritional supplements and minerals.
Offering
Information

Company has
gone public

Trading As  VSHP (NASNTL) Industry  Retail (SIC 5961)
Type of Stock Offered  Class A Common Shares Filing Date  7/27/99
Domestic Shares Offered  4,545,455 Offer Date  10/8/99
Foreign Shares Offered  0 Filing Range  $10.00 - $12.00
Company Shares  4,545,455 Offer Price  $11.00
Selling Shrhldrs Shares  0 Gross Spread  $0.770
Gross Proceeds  $50,000,005 Selling  $0.460
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Thomas Weisel Partners LLC Lead Manager (415) 364-2500
PaineWebber Incorporated Co-manager (212) 713-2626
William Blair & Company Co-manager (312) 364-8990
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data       12/31/97 12/31/98 3/31/98 3/31/99
Revenues   - - - 0.000 2.861 0.000 1.913
Income from Oper.   - - - -0.349 -3.320 -0.151 -1.788
Net Income   - - - -0.353 -3.440 -0.160 -1.886
E.P.S   - - - - - - -
Revenue Growth (%)      - - - -   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -2.72 -0.16 -1.71
Cash Flow - Inv.     -0.51 - -0.06
Cash Flow - Fin.     3.23 - 1.77
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 3/31/99 Financial Ratios
Total Assets    0.62 Current Assets    0.09 Current Ratio    0.01
Total Liab.    6.30 Current Liab.    6.30 Debt Ratio    1,020.42%
Total Equity    -5.68 Working Cap.    -6.21 Debt to Equity Ratio    -
Cash    0.00    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for advertising and marketing activities, enhancements to our website, capital expenditures, working capital, other general corporate purposes and repayment of a note due to VSI.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Kaye, Scholer, Fierman, Hays & Handler
Bank's Law Firm  Hale and Dorr
Registrar/Transfer Agent  ChaseMellon Shareholder Services, L.L.C.
Auditor  Deloitte & Touche
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Last updated: 10/10/99 3:42:05 PM
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