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| Martha Stewart Living Omnimedia, Inc. |
| 11 West 42nd Street, New York, NY 10036 * (212) 827-8000 |
| Business Description | The company is a leading creator of original "how to" content and related products for homemakers and other consumers. We leverage the well-known "Martha Stewart" brand name across a broad range of media and retail outlets, providing consumers with the "how to" ideas, products and other resources they need to raise the quality of living in and around their house. |
| Offering Information Company has | |||
| Trading As | MSO (NYSE) | Industry | Manufacturing (SIC 2721) |
| Type of Stock Offered | Class A Common Shares | Filing Date | 07/29/1999 |
| Domestic Shares Offered | 7,200,000 | Offer Date | 10/18/1999 |
| Foreign Shares Offered | 0 | Filing Range | $16.00 - $18.00 |
| Company Shares | 7,200,000 | Offer Price | $18.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $1.260 |
| Gross Proceeds | $129,600,000 | Selling | $0.760 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 14,384,000 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Morgan Stanley Dean Witter | Lead Manager | (212) 761-5900 |
| Banc of America Securities LLC | Co-manager | (415) 627-2100 |
| Bear, Stearns & Co. Inc. | Co-manager | (212) 272-4850 |
| Donaldson, Lufkin & Jenrette Securities Corp. | Co-manager | (212) 371-0641 |
| Merrill Lynch & Co. | Co-manager | (212) 449-4600 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 3 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1996 | 12/31/1997 | 12/31/1998 | 03/31/1998 | 03/31/1999 | ||
| Revenues | - | - | 85.858 | 132.821 | 180.048 | 42.300 | 53.379 |
| Income from Oper. | - | - | 9.581 | 16.591 | 27.385 | 6.952 | 7.420 |
| Net Income | - | - | 4.267 | 6.891 | 12.989 | 6.017 | 6.313 |
| E.P.S | - | - | - | - | - | - | - |
| Revenue Growth (%) | - | - | 54.70 | 35.557 | 26.19 | ||
| Net Income Growth (%) | - | - | 61.50 | 88.49 | 4.92 | ||
| Oper. Profit Margin (%) | - | - | 11.16 | 12.49 | 15.21 | 13.90 | 16.43 |
| Net Profit Margin (%) | - | - | 4.97 | 5.19 | 7.21 | 11.83 | 14.22 |
| Cash Flow - Oper. | 17.52 | 3.29 | 5.95 | ||||
| Cash Flow - Inv. | -0.34 | -1.57 | -0.52 | ||||
| Cash Flow - Fin. | -2.58 | - | -12.65 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 03/31/1999 | Financial Ratios | ||||
| Total Assets | 123.47 | Current Assets | 58.41 | Current Ratio | 0.98 |
| Total Liab. | 80.03 | Current Liab. | 59.38 | Debt Ratio | 64.82% |
| Total Equity | 43.43 | Working Cap. | -0.97 | Debt to Equity Ratio | 1.84 |
| Cash | 17.36 | Return on Assets | 5.11% | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used to purchase shares of Class A common shares held by Time Publishing Ventures, Inc. and for general corporate purposes, including new business development. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Wachtell, Lipton, Rosen & Katz |
| Bank's Law Firm | Davis, Polk & Wardwell |
| Auditor | Arthur Andersen |
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