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| Netcreations, Inc. |
| 379 West Broadway, Suite 202, New York, NY 10012 * (212) 625-1370 |
| Business Description | The company is a leading provider of comprehensive Internet-based opt-in-email direct marketing solutions. |
| Offering Information Company has | |||
| Trading As | NTCR (NASNTL) | Industry | Internet (SIC 7319) |
| Type of Stock Offered | Common Shares | Filing Date | 7/29/99 |
| Domestic Shares Offered | 3,300,000 | Offer Date | 11/11/99 |
| Foreign Shares Offered | 0 | Filing Range | $10.00 - $12.00 |
| Company Shares | 3,300,000 | Offer Price | $13.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $0.910 |
| Gross Proceeds | $42,900,000 | Selling | $0.550 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 15,000,000 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Friedman, Billings, Ramsey & Co., Inc. | Lead Manager | (703) 312-9571 |
| C.E. Unterberg, Towbin | Co-manager | (212) 572-8060 |
| FBR.COM | Co-manager | (703) 312-9588 |
| Fidelity Capital Markets | Co-manager |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 6 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/95 | 12/31/96 | 12/31/97 | 12/31/98 | 6/30/98 | 6/30/99 | |
| Revenues | - | 0.102 | 0.476 | 1.101 | 3.447 | 1.186 | 5.273 |
| Income from Oper. | - | - | - | - | - | - | - |
| Net Income | - | 0.019 | -0.562 | 0.154 | 0.362 | 0.140 | 0.806 |
| E.P.S | - | - | - | - | - | - | - |
| Revenue Growth (%) | - | 368.45 | 131.16 | 213.099 | 344.50 | ||
| Net Income Growth (%) | - | - | - | 134.55 | 475.29 | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | 18.98 | - | 14.02 | 10.51 | 15.29 | 11.81 |
| Cash Flow - Oper. | 0.38 | 0.21 | 1.44 | ||||
| Cash Flow - Inv. | -0.08 | -0.06 | -0.08 | ||||
| Cash Flow - Fin. | -0.25 | -0.07 | -0.94 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 6/30/99 | Financial Ratios | ||||
| Total Assets | 2.59 | Current Assets | 2.10 | Current Ratio | 1.35 |
| Total Liab. | 1.67 | Current Liab. | 1.56 | Debt Ratio | 64.40% |
| Total Equity | 0.92 | Working Cap. | 0.54 | Debt to Equity Ratio | 1.81 |
| Cash | 0.52 | Return on Assets | 31.17% | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used to fund increases in sales, marketing, research and development expenditures and other costs of expanding our business, for working capital and other general corporate purposes, which may also include acquiring or investing in companies, technologies or expertise complementary to our business. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Greenberg Traurig Hoffman Lipoff Rosen & Quentel |
| Bank's Law Firm | Fulbright & Jaworski |
| Auditor | Grant Thornton |
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