| IPO Company Profile © ipodata.com |
| Message Board | SEC Filings | Peer IPO Companies |
| AdStar.com, Inc. |
| 4553 Glencoe Avenue, Suite 325, Marina del Rey, CA 90292 * (310) 577-8255 |
| Business Description | The company is developing a one-stop marketplace on the Web for advertisers to buy classified ads. |
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Filing Information Not yet | |||
| To Trade As | ASC (AMEX) | Industry | Internet (SIC 7319) |
| Type of Stock Offered | Common Shares | Filing Date | 7/30/99 |
| Domestic Shares Filed | 1,000,000 | Filing Price | $6.00 |
| Foreign Shares Filed | 0 | Offering Amount | $6,000,000 |
| Company Shares | 1,000,000 | Est. Expenses | - - |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Paulson Investment Company, Inc. | Lead Manager | (503) 243-6028 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 3 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/97 | 12/31/98 | 3/31/98 | 3/31/99 | |||
| Revenues | - | - | - | 1.148 | 1.559 | 0.394 | 0.407 |
| Income from Oper. | - | - | - | -0.051 | -0.062 | 0.069 | -0.028 |
| Net Income | - | - | - | -0.060 | -0.069 | 0.067 | -0.031 |
| E.P.S | - | - | - | -0.020 | -0.030 | 0.030 | -0.010 |
| Revenue Growth (%) | - | - | - | 35.805 | 3.21 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | 17.51 |
| Net Profit Margin (%) | - | - | - | - | - | - | 16.95 |
| Cash Flow - Oper. | 0.10 | 0.04 | -0.14 | ||||
| Cash Flow - Inv. | -0.03 | -0.01 | -0.08 | ||||
| Cash Flow - Fin. | -0.03 | -0.01 | 0.70 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 3/31/99 | Financial Ratios | ||||
| Total Assets | 1.17 | Current Assets | 0.82 | Current Ratio | 1.96 |
| Total Liab. | 1.85 | Current Liab. | 0.42 | Debt Ratio | 157.50% |
| Total Equity | -0.68 | Working Cap. | 0.40 | Debt to Equity Ratio | - |
| Cash | 0.57 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for implementing our plan for the development and marketing of Advertise123.com, debt retirement and for working capital. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Morse, Zelnick, Rose & Lander, LLP |
| Bank's Law Firm | Stoel Rives Boley Jones & Grey |
| Registrar/Transfer Agent | American Stock Transfer & Trust Co |
| Auditor | Pricewaterhouse Coopers LLC |
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| Industry Competition |
The company expects to provide a "marketplace" or "one-stop-shop" Internet location for publishers and advertisers. The company will be competing with all traditional methods of ad origination and entry -- as conducted by newspapers and Web publishers. The company's ability to compete will also depend upon the timing and market acceptance of their new Web-based ad taking service, the enhancements developed by us, the quality of our customer service, and the ease of use, performance, price and reliability of our services. The company also has to expect that other companies may enter its market and compete with them for ad origination business. Many of these potential new competitors may have longer operating histories, greater name recognition, larger customer bases and significantly greater financial, technical and marketing resources than the company. The company cannot guarantee that it will be able to compete successfully against current or future competitors or that competitive pressures will not have a material and adverse effect on the company's financial position, results of operations and cash flows. |
| Business Plan |
The company has now expanded its business to make remote ad entry available to virtually all newspapers and advertisers by utilizing the Internet. The company believes that this expansion is a natural extension of our business. In working to establish Advertise123.com as a leading on-line e-commerce marketplace for publishers and classified advertisers to transact business, the company intends to: (i) leverage its knowledge and experience in classified advertisements to establish their credibility in the Web-based ad taking business; (ii) quickly build an on-line business with their established newspaper customer base and commercial advertiser relationships; (iii) expand the number of publications accessible on Advertise123.com and therefore its attractiveness to advertisers by emphasizing the e-commerce opportunities of our site for building ad revenues as well as the many proven advantages of remote ad entry over traditional manual methods of classified ad placement to both advertisers and publishers; (iv) convert the company's revenue and pricing model from fixed software license fees to transaction fees for each ad purchased on Advertise123.com and the private label and co-branded sites which the company hosts; (v) expand the company's ad placement distribution channels through private label and co-branded relationships with leading Web publishers which aggregate and republish print media classified ads but do not provide for ad entry; and (vi) develop revenue sources for reporting trends and statistical information of interest to print and on-line publishers and advertisers assembled from data collected from our Web sites. |
| Warrant Information | |||||||||||||||||||||||||||||||||||||||||
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