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SmarterKids.com, Inc.
200 Highland Avenue, Needham, MA 02494 * (781) 449-7567
Business Description The company is a leading online retailer focused on children's educational books, toys and games, and software. We offer a unique assortment of fun and educationally relevant products, a trusted brand, competitive prices and an easy-to-use online shopping environment.
Offering
Information

Company has
gone public

Trading As  SKDS (NASNTL) Industry  Internet (SIC 5945)
Type of Stock Offered  Common Shares Filing Date  09/09/1999
Domestic Shares Offered  4,500,000 Offer Date  11/22/1999
Foreign Shares Offered  0 Filing Range  $13.00 - $15.00
Company Shares  4,500,000 Offer Price  $14.00
Selling Shrhldrs Shares  0 Gross Spread  $0.980
Gross Proceeds  $63,000,000 Selling  $0.580
Expenses  - - Reallowance  $0.100
Post-IPO Shares  19,364,700 Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Hambrecht & Quist Incorporated Lead Manager (415) 439-3626
E*OFFERING Corp. Co-manager (415) 835-1560
U.S. Bancorp Piper Jaffray Co-manager (612) 342-6220
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 6 Months Ending
Figures in U.S. millions except per share data     12/31/1996 12/31/1997 12/31/1998 06/30/1998 06/30/1999
Revenues   - - 1.240 1.416 2.300 1.152 0.387
Income from Oper.   - - -1.700 -0.997 -3.361 -0.856 7.347
Net Income   - - -1.649 -1.014 -3.342 -0.871 -7.295
E.P.S   - - -1.650 -1.080 -3.520 -0.930 -6.640
Revenue Growth (%)      - - 14.19 62.429   -66.41
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - 1,898.45 -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -2.01 -0.61 -3.63
Cash Flow - Inv.     -0.03 -0.01 -0.04
Cash Flow - Fin.     6.03 1.18 0.08
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 06/30/1999 Financial Ratios
Total Assets    1.76 Current Assets    1.64 Current Ratio    0.31
Total Liab.    5.24 Current Liab.    5.24 Debt Ratio    298.01%
Total Equity    -3.48 Working Cap.    -3.61 Debt to Equity Ratio    -
Cash    0.69    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes including advertising and other marketing expenses to promote and enhance our website, purchasing inventory, expanding our fulfillment capabilities, upgrading our computer systems and other general corporate purposes including potential acquisitions.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Testa, Hurwitz & Thibeault
Bank's Law Firm  Hale and Dorr
Registrar/Transfer Agent  ChaseMellon Shareholder Services, L.L.C.
Auditor  Pricewaterhouse Coopers LLC
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Last updated: 11/28/1999 9:06:07 PM
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