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L90, Inc.
2020 Santa Monica Boulevard, suite 400, Santa Monica, CA 90404 * (310) 315-1199
Business Description The company is a leading provider of comprehensive online advertising and direct marketing solutions for advertisers and Web publishers.
Offering
Information

Company has
gone public

Trading As  LNTY (NASNTL) Industry  Internet (SIC 7311)
Type of Stock Offered  Common Shares Filing Date  9/23/99
Domestic Shares Offered  6,500,000 Offer Date  1/27/00
Foreign Shares Offered  0 Filing Range  $12.00 - $14.00
Company Shares  6,500,000 Offer Price  $15.00
Selling Shrhldrs Shares  0 Gross Spread  $1.050
Gross Proceeds  $97,500,000 Selling  $0.630
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
SG Cowen Lead Manager (212) 495-6000
Banc of America Securities LLC Co-manager (415) 627-2100
Wit Capital Corporation Co-manager (212) 253-4400
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 6 Months Ending
Figures in U.S. millions except per share data       12/31/97 12/31/98 6/30/98 6/30/99
Revenues   - - - 4.210 8.024 3.376 5.796
Income from Oper.   - - - 0.307 -0.306 0.038 1.640
Net Income   - - - 0.310 -0.313 0.041 -1.942
E.P.S   - - - - - - -
Revenue Growth (%)      - - - 90.594   71.68
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - 7.29 - 28.30 1.13
Net Profit Margin (%)    - - - 7.36 - - 1.21
Cash Flow - Oper.     0.00 0.25 -2.00
Cash Flow - Inv.     -0.32 -0.01 -0.24
Cash Flow - Fin.     2.20 0.20 1.10
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 6/30/99 Financial Ratios
Total Assets    3.93 Current Assets    3.44 Current Ratio    0.99
Total Liab.    3.74 Current Liab.    3.47 Debt Ratio    95.15%
Total Equity    0.19 Working Cap.    -0.03 Debt to Equity Ratio    19.60
Cash    0.97    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, including working capital, information technology investments, sales and marketing efforts and potential acquisitions.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Paul, Hastings, Janofsky & Walker
Bank's Law Firm  Brobeck, Phleger & Harrison
Registrar/Transfer Agent  ChaseMellon Shareholder Services, L.L.C.
Auditor  Arthur Andersen
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Last updated: 5/29/00 12:56:41 AM
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