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LifeMinders.com, Inc.
1110 Herndon Parkway, Herndon, VA 20170 * (703) 707-8261
Business Description The company is a leading online direct marketing company that provides personalized content and advertisements via e-mail to a loyal community of members.
Offering
Information

Company has
gone public

Trading As  LFMN (NASNTL) Industry  Internet (SIC 7311)
Type of Stock Offered  Common Shares Filing Date  09/24/1999
Domestic Shares Offered  4,200,000 Offer Date  11/18/1999
Foreign Shares Offered  0 Filing Range  $12.00 - $14.00
Company Shares  4,200,000 Offer Price  $14.00
Selling Shrhldrs Shares  0 Gross Spread  $0.980
Gross Proceeds  $58,800,000 Selling  $0.580
Expenses  - - Reallowance  $0.100
Post-IPO Shares  19,630,900 Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Hambrecht & Quist Incorporated Lead Manager (415) 439-3626
PaineWebber Incorporated Co-manager (212) 713-2626
Thomas Weisel Partners LLC Co-manager (415) 364-2500
Wit Capital Corporation Co-manager (212) 253-4400
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 6 Months Ending
Figures in U.S. millions except per share data     12/31/1996 12/31/1997 12/31/1998 06/30/1998 06/30/1999
Revenues   - - 0.000 0.067 0.057 0.000 1.442
Income from Oper.   - - -0.035 -0.485 -1.972 -0.802 -6.676
Net Income   - - -0.035 -0.479 -2.104 -0.789 -6.840
E.P.S   - - -0.050 -0.240 -0.800 -0.320 -2.610
Revenue Growth (%)      - - - -15.457   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -1.51 -0.74 -7.05
Cash Flow - Inv.     -0.05 -0.02 -0.76
Cash Flow - Fin.     1.00 1.00 14.62
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 06/30/1999 Financial Ratios
Total Assets    9.78 Current Assets    9.01 Current Ratio    4.74
Total Liab.    2.02 Current Liab.    1.90 Debt Ratio    20.64%
Total Equity    7.76 Working Cap.    7.11 Debt to Equity Ratio    0.26
Cash    7.04    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, including working capital, marketing, member acquisition activities, capital expenditures, and potential strategic acquisitions.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Venable, Baetjer and Howard, LLP
Bank's Law Firm  Brobeck, Phleger & Harrison
Auditor  Pricewaterhouse Coopers LLC
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Last updated: 11/28/1999 9:06:03 PM
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