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| FogDog, Inc. |
| 500 Broadway, Redwood City, CA 94063 * (650) 980-2500 |
| Business Description | The company is a leading online retailer of sporting goods. We have designed fogdog.com, our online store, to offer extensive product selection, detailed product information and a personalized shopping experience. |
| Offering Information Company has | |||
| Trading As | FOGD (NASNTL) | Industry | Internet (SIC 7375) |
| Type of Stock Offered | Common Shares | Filing Date | 09/27/1999 |
| Domestic Shares Offered | 6,000,000 | Offer Date | 12/08/1999 |
| Foreign Shares Offered | 0 | Filing Range | $8.00 - $10.00 |
| Company Shares | 6,000,000 | Offer Price | $11.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $0.770 |
| Gross Proceeds | $66,000,000 | Selling | $0.470 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 35,665,200 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| CS First Boston | Lead Manager | (212) 325-2000 |
| J.P. Morgan & Co. | Co-manager | (212) 648-0517 |
| Thomas Weisel Partners LLC | Co-manager | (415) 364-2500 |
| Warburg Dillon Read LLC | Co-manager | (203) 719-3000 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 6 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1996 | 12/31/1997 | 12/31/1998 | 06/30/1998 | 06/30/1999 | ||
| Revenues | - | - | 0.677 | 1.041 | 0.765 | 0.365 | 1.084 |
| Income from Oper. | - | - | -0.466 | -1.037 | -4.175 | -0.892 | -6.806 |
| Net Income | - | - | -0.469 | -1.045 | -4.120 | -0.916 | -6.648 |
| E.P.S | - | - | -0.090 | -0.150 | -0.640 | -0.170 | -1.000 |
| Revenue Growth (%) | - | - | 53.77 | -26.513 | 196.99 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -2.95 | -0.73 | -5.38 | ||||
| Cash Flow - Inv. | -0.69 | -0.04 | -0.32 | ||||
| Cash Flow - Fin. | 5.03 | 4.90 | 18.18 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 06/30/1999 | Financial Ratios | ||||
| Total Assets | 17.07 | Current Assets | 16.31 | Current Ratio | 4.65 |
| Total Liab. | 4.00 | Current Liab. | 3.50 | Debt Ratio | 23.44% |
| Total Equity | 13.07 | Working Cap. | 12.80 | Debt to Equity Ratio | 0.31 |
| Cash | 14.18 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for general corporate purposes including marketing and sales activities, working capital and capital expenditures. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Brobeck, Phleger & Harrison |
| Bank's Law Firm | Pillsbury Madison & Sutro |
| Registrar/Transfer Agent | EquiServe |
| Auditor | Pricewaterhouse Coopers LLC |
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