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| MediaPlex, Inc. |
| 131 Steuart Street, Fourth Floor, San Francisco, CA 94105 * (415) 808-1900 |
| Business Description | The company provides technology-based eBusiness marketing solutions that enable advertisers to optimize their online marketing efforts. |
| Offering Information Company has | |||
| Trading As | MPLX (NASNTL) | Industry | High-Tech (SIC 7372) |
| Type of Stock Offered | Common Shares | Filing Date | 09/02/1999 |
| Domestic Shares Offered | 6,000,000 | Offer Date | 11/18/1999 |
| Foreign Shares Offered | 0 | Filing Range | $8.00 - $10.00 |
| Company Shares | 6,000,000 | Offer Price | $12.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $0.840 |
| Gross Proceeds | $72,000,000 | Selling | $0.500 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 30,717,365 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Lehman Brothers Incorporated | Lead Manager | (212) 526-8100 |
| Fidelity Capital Markets | Co-manager | |
| SG Cowen | Co-manager | (212) 495-6000 |
| U.S. Bancorp Piper Jaffray | Co-manager | (612) 342-6220 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 6 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1996 | 12/31/1997 | 12/31/1998 | 06/30/1998 | 06/30/1999 | ||
| Revenues | - | - | 0.000 | 0.426 | 3.588 | 1.522 | 7.323 |
| Income from Oper. | - | - | -0.255 | -1.115 | -1.772 | -0.782 | -5.525 |
| Net Income | - | - | -0.255 | -1.117 | -2.019 | -1.016 | -5.511 |
| E.P.S | - | - | -0.070 | -0.130 | -0.250 | -0.110 | -0.460 |
| Revenue Growth (%) | - | - | - | 742.254 | 381.14 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -0.24 | -0.17 | -1.36 | ||||
| Cash Flow - Inv. | -0.08 | -0.04 | -0.84 | ||||
| Cash Flow - Fin. | 0.55 | 0.31 | 9.43 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 06/30/1999 | Financial Ratios | ||||
| Total Assets | 15.43 | Current Assets | 11.55 | Current Ratio | 1.77 |
| Total Liab. | 6.81 | Current Liab. | 6.54 | Debt Ratio | 44.11% |
| Total Equity | 8.62 | Working Cap. | 5.01 | Debt to Equity Ratio | 0.79 |
| Cash | 7.60 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for general corporate purposes, working capital and potential acquisitions. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Wilson, Sonsini, Goodrich & Rosati |
| Bank's Law Firm | Fenwick & West |
| Registrar/Transfer Agent | ChaseMellon Shareholder Services, L.L.C. |
| Auditor | Pricewaterhouse Coopers LLC |
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