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| Avenue A, Inc. |
| 506 Second Avenue, 9th Floor, Seattle, WA 98104 * (206) 521-8800 |
| Business Description | The company is a leading provider of Internet advertising services. We integrate strategic Internet media planning and buying, proprietary ad management technology, user profiling and data analysis systems to help advertisers increase the effectiveness and return on investment of their Internet advertising campaigns. |
| Offering Information Company has | |||
| Trading As | AVEA (NASNTL) | Industry | Internet (SIC 7319) |
| Type of Stock Offered | Common Shares | Filing Date | 12/8/99 |
| Domestic Shares Offered | 5,250,000 | Offer Date | 2/28/00 |
| Foreign Shares Offered | 0 | Filing Range | $18.00 - $20.00 |
| Company Shares | 5,250,000 | Offer Price | $24.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $1.680 |
| Gross Proceeds | $126,000,000 | Selling | $1.090 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | 55,670,000 | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Morgan Stanley Dean Witter | Lead Manager | (212) 761-5900 |
| Salomon Smith Barney | Co-manager | (212) 723-7300 |
| Thomas Weisel Partners LLC | Co-manager | (415) 364-2500 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 9 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/97 | 12/31/98 | 9/30/98 | 9/30/99 | |||
| Revenues | - | - | - | 0.018 | 0.599 | 0.276 | 34.098 |
| Income from Oper. | - | - | - | -0.284 | -3.658 | -2.096 | -5.585 |
| Net Income | - | - | - | -0.284 | -3.646 | -2.106 | -5.250 |
| E.P.S | - | - | - | - | -0.500 | - | -0.420 |
| Revenue Growth (%) | - | - | - | 3,227.778 | 12,254.35 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -2.68 | -1.84 | 0.01 | ||||
| Cash Flow - Inv. | -1.13 | -0.72 | -5.77 | ||||
| Cash Flow - Fin. | 4.66 | 4.81 | 22.75 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 9/30/99 | Financial Ratios | ||||
| Total Assets | 45.92 | Current Assets | 36.61 | Current Ratio | 1.55 |
| Total Liab. | 23.66 | Current Liab. | 23.66 | Debt Ratio | 51.52% |
| Total Equity | 22.27 | Working Cap. | 12.95 | Debt to Equity Ratio | 1.06 |
| Cash | 6.29 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for general corporate purposes including working capital. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Perkins Coie |
| Bank's Law Firm | Wilson, Sonsini, Goodrich & Rosati |
| Auditor | Arthur Andersen |
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| Principal Shareholders | ||
| Name of Shareholder | % Owned Before | % Owned After |
| Entities affiliated with Oak Investment Partners | 15.70 | |
| Nicolas J. Hanauer | 13.20 | |
| Entities affiliated with U.S. Venture Partners | 9.40 | |
| Note: represents ownership of 5% or more prior to the offering. | ||