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| Prime Response, Inc. |
| 150 CambridgePark Drive, Cambridge, MA 02140 * (617) 876-8300 |
| Business Description | The company is a leading provider of integrated eMarketing software solutions that enable businesses with large customer bases to create, manage and execute highly targeted internet and traditional marketing campaigns to build more loyal and profitable customer relationships. |
| Offering Information Company has | |||
| Trading As | PRME (NASNTL) | Industry | High-Tech (SIC 7372) |
| Type of Stock Offered | Common Shares | Filing Date | 12/10/99 |
| Domestic Shares Offered | 3,500,000 | Offer Date | 3/2/00 |
| Foreign Shares Offered | 0 | Filing Range | $11.00 - $13.00 |
| Company Shares | 3,500,000 | Offer Price | $18.00 |
| Selling Shrhldrs Shares | 0 | Gross Spread | $1.260 |
| Gross Proceeds | $63,000,000 | Selling | $0.760 |
| Expenses | - - | Reallowance | $0.100 |
| Post-IPO Shares | - - | Employees | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Robertson, Stephens & Company | Lead Manager | (415) 989-8500 |
| Dain Rauscher Wessels | Co-manager | (612) 371-2818 |
| SG Cowen | Co-manager | (212) 495-6000 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 9 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/96 | 12/31/97 | 12/31/98 | 9/30/99 | 9/30/99 | ||
| Revenues | - | - | 6.969 | 10.182 | 16.536 | 8.268 | 13.067 |
| Income from Oper. | - | - | - | - | - | - | - |
| Net Income | - | - | -0.650 | -2.852 | -16.618 | -14.266 | -15.521 |
| E.P.S | - | - | - | -2.430 | -2.360 | -2.230 | -2.720 |
| Revenue Growth (%) | - | - | 46.10 | 62.404 | 58.04 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -13.75 | -11.74 | -7.51 | ||||
| Cash Flow - Inv. | -3.88 | -3.66 | -1.12 | ||||
| Cash Flow - Fin. | -3.95 | -3.22 | 10.63 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 9/30/99 | Financial Ratios | ||||
| Total Assets | 14.08 | Current Assets | 10.97 | Current Ratio | 0.76 |
| Total Liab. | 56.16 | Current Liab. | 14.51 | Debt Ratio | 398.76% |
| Total Equity | -42.08 | Working Cap. | -3.54 | Debt to Equity Ratio | - |
| Cash | 2.47 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used to pay some holders of series B preferred stock, to pay a promissory note to a stockholder, to expand United States operations and to fund continued growth and expansion of business, product development, potential acquisitions and for general corporate purposes. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Hale and Dorr |
| Bank's Law Firm | Testa, Hurwitz & Thibeault |
| Registrar/Transfer Agent | American Stock Transfer & Trust Co |
| Auditor | Pricewaterhouse Coopers LLC |
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| Principal Shareholders | ||
| Name of Shareholder | % Owned Before | % Owned After |
| General Atlantic Partners, LLC | 57.84 | |
| Note: represents ownership of 5% or more prior to the offering. | ||