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Prime Response, Inc.
150 CambridgePark Drive, Cambridge, MA 02140 * (617) 876-8300
Business Description The company is a leading provider of integrated eMarketing software solutions that enable businesses with large customer bases to create, manage and execute highly targeted internet and traditional marketing campaigns to build more loyal and profitable customer relationships.
Offering
Information

Company has
gone public

Trading As  PRME (NASNTL) Industry  High-Tech (SIC 7372)
Type of Stock Offered  Common Shares Filing Date  12/10/99
Domestic Shares Offered  3,500,000 Offer Date  3/2/00
Foreign Shares Offered  0 Filing Range  $11.00 - $13.00
Company Shares  3,500,000 Offer Price  $18.00
Selling Shrhldrs Shares  0 Gross Spread  $1.260
Gross Proceeds  $63,000,000 Selling  $0.760
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Robertson, Stephens & Company Lead Manager (415) 989-8500
Dain Rauscher Wessels Co-manager (612) 371-2818
SG Cowen Co-manager (212) 495-6000
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 9 Months Ending
Figures in U.S. millions except per share data     12/31/96 12/31/97 12/31/98 9/30/99 9/30/99
Revenues   - - 6.969 10.182 16.536 8.268 13.067
Income from Oper.   - - - - - - -
Net Income   - - -0.650 -2.852 -16.618 -14.266 -15.521
E.P.S   - - - -2.430 -2.360 -2.230 -2.720
Revenue Growth (%)      - - 46.10 62.404   58.04
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -13.75 -11.74 -7.51
Cash Flow - Inv.     -3.88 -3.66 -1.12
Cash Flow - Fin.     -3.95 -3.22 10.63
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 9/30/99 Financial Ratios
Total Assets    14.08 Current Assets    10.97 Current Ratio    0.76
Total Liab.    56.16 Current Liab.    14.51 Debt Ratio    398.76%
Total Equity    -42.08 Working Cap.    -3.54 Debt to Equity Ratio    -
Cash    2.47    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used to pay some holders of series B preferred stock, to pay a promissory note to a stockholder, to expand United States operations and to fund continued growth and expansion of business, product development, potential acquisitions and for general corporate purposes.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Hale and Dorr
Bank's Law Firm  Testa, Hurwitz & Thibeault
Registrar/Transfer Agent  American Stock Transfer & Trust Co
Auditor  Pricewaterhouse Coopers LLC
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
General Atlantic Partners, LLC 57.84  
Note: represents ownership of 5% or more prior to the offering.

Last updated: 5/29/00 12:57:05 AM
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