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FairMarket, Inc.
400 Unicorn Park Drive, Woburn, MA 01801 * (781) 935-7090
Business Description The company is a leading provider of outsourced dynamic pricing solutions to business merchants and web communities. Our primary offering is a private-label online auction solution that enables our customers to rapidly deploy a flexible, custom-branded Internet auction site without making a significant investment in technology, personnel or other infrastructure.
Offering
Information

Company has
gone public

Trading As  FAIM (NASNTL) Industry  Internet (SIC 7389)
Type of Stock Offered  Common Shares Filing Date  12/14/99
Domestic Shares Offered  5,000,000 Offer Date  3/13/00
Foreign Shares Offered  0 Filing Range  $13.00 - $15.00
Company Shares  5,000,000 Offer Price  $17.00
Selling Shrhldrs Shares  0 Gross Spread  $1.190
Gross Proceeds  $85,000,000 Selling  $0.710
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Deutsch Banc Alex. Brown Lead Manager (410) 727-1700
Prudential Volpe Technology Co-manager (415) 274-4463
Robertson, Stephens & Company Co-manager (415) 989-8500
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 9 Months Ending
Figures in U.S. millions except per share data       12/31/97 12/31/98 9/30/98 9/30/99
Revenues   - - - 0.003 0.004 0.002 0.891
Income from Oper.   - - - -0.604 -1.419 -1.013 -6.035
Net Income   - - - -0.601 -1.388 -0.986 -5.756
E.P.S   - - - -0.150 -0.300 -0.220 -1.160
Revenue Growth (%)      - - - 33.333   44,450.00
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -1.23 -0.95 -3.89
Cash Flow - Inv.     -0.20 -0.09 -2.34
Cash Flow - Fin.     0.85 0.85 24.55
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 9/30/99 Financial Ratios
Total Assets    22.05 Current Assets    19.71 Current Ratio    -
Total Liab.    19.05 Current Liab.    - Debt Ratio    86.43%
Total Equity    2.99 Working Cap.    18.15 Debt to Equity Ratio    6.37
Cash    18.85    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, including product and market development, capital expenditures and potential acquisitions.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Goodwin Procter & Hoar
Bank's Law Firm  Ropes & Gray
Registrar/Transfer Agent  EquiServe
Auditor  Pricewaterhouse Coopers LLC
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Microsoft Corporation 21.00  
Sierra Ventures VII, L.P. 18.00  
Excite, Inc. 15.00  
TicketMaster Online-City Search, Inc. 8.00  
Note: represents ownership of 5% or more prior to the offering.

Last updated: 5/29/00 12:56:24 AM
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