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Uproar, Inc.
240 West 35th Street, 9th Floor, New York, NY 10001 * (212) 714-9500
Business Description The company is a leading online entertainment destination. Through our network of web sites, we provide online game shows and interactive single and multi-player games that appeal to a broad audience.
Offering
Information

Company has
gone public

Trading As  UPRO (NASNTL) Industry  Internet (SIC 7375)
Type of Stock Offered  Common Shares Filing Date  12/21/99
Domestic Shares Offered  2,500,000 Offer Date  3/16/00
Foreign Shares Offered  0 Filing Price  - -
Company Shares  2,500,000 Offer Price  $33.88
Selling Shrhldrs Shares  0 Gross Spread  $2.200
Gross Proceeds  $84,687,500 Selling  $1.320
Expenses  - - Reallowance  $0.100
Post-IPO Shares  - - Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Salomon Smith Barney Lead Manager (212) 723-7300
Banc of America Securities LLC Co-manager (415) 627-2100
Bear, Stearns & Co. Inc. Co-manager (212) 272-4850
Wit Capital Corporation Co-manager (212) 253-4400
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 9 Months Ending
Figures in U.S. millions except per share data   12/31/95 12/31/96 12/31/97 12/31/98 9/30/98 9/30/99
Revenues   - 0.043 0.060 0.349 1.633 0.911 5.275
Income from Oper.   - -0.060 -0.725 -3.829 -6.085 -3.200 -21.283
Net Income   - -0.058 -0.707 -3.829 -5.831 -3.062 -21.286
E.P.S   - -0.100 -0.330 -0.850 -0.790 -0.450 -2.000
Revenue Growth (%)      - 37.66 484.12 368.290   478.86
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -5.09 -2.71 -22.21
Cash Flow - Inv.     -0.97 -0.66 -2.75
Cash Flow - Fin.     10.76 8.23 40.57
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 9/30/99 Financial Ratios
Total Assets    55.85 Current Assets    36.09 Current Ratio    9.71
Total Liab.    3.79 Current Liab.    3.72 Debt Ratio    6.78%
Total Equity    52.06 Working Cap.    32.37 Debt to Equity Ratio    0.07
Cash    22.55    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used to fund our marketing activities, expand our sales force, enhance our products and services, expand our business internationally, enter into distribution and affiliate arrangements with other websites, potentially make strategic investments and acquisitions and for general corporate purposes.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Brobeck, Phleger & Harrison
Bank's Law Firm  Cravath, Swaine & Moore
Registrar/Transfer Agent  American Securities Transfer and Trust
Auditor  KPMG Accountants N.V.
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Pearson Television 8.40 0.00
Michael K. Simon 5.80  
Note: represents ownership of 5% or more prior to the offering.

Last updated: 5/29/00 12:57:23 AM
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