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Direct Hit Technologies, Inc.
888 Worcester Street, Suite 340, Wellesley, MA 02482 * (781) 235-7570
Business Description The company is a leading provider of technology that aggregates and organizes online content to enable users to quickly find relevant and accurate information, products and services.
Filing
Information

Not yet
public

To Trade As  DHIT (NASNTL) Industry  Internet (SIC 7375)
Type of Stock Offered Common Shares Filing Date  12/22/99
Domestic Shares Filed 0 Filing Price  - -
Foreign Shares Filed  0 Offering Amount  $50,000,000
Company Shares  0 Est. Expenses  - -
Selling Shrhldrs Shares  0 Post-IPO Shares  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Robertson, Stephens & Company Lead Manager (415) 989-8500
SoundView Financial Group, Inc. Co-manager (203) 462-7242
Thomas Weisel Partners LLC Co-manager (415) 364-2500
Wit Capital Corporation Co-manager (212) 253-4400
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 9 Months Ending
Figures in U.S. millions except per share data         12/31/98   9/30/99
Revenues   - - - - 0.175 - 0.805
Income from Oper.   - - - - -0.820 - -3.189
Net Income   - - - - -0.792 - -2.930
E.P.S   - - - - -0.450 - -0.880
Revenue Growth (%)      - - - -   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -0.62 - -1.28
Cash Flow - Inv.     -0.20 - -11.17
Cash Flow - Fin.     3.38 - 26.32
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 9/30/99 Financial Ratios
Total Assets    28.05 Current Assets    26.88 Current Ratio    26.54
Total Liab.    1.01 Current Liab.    1.01 Debt Ratio    3.61%
Total Equity    27.04 Working Cap.    25.87 Debt to Equity Ratio    0.04
Cash    16.43    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for sales and marketing and research and development expenditures, and for working capital and other general corporate purposes.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Testa, Hurwitz & Thibeault
Bank's Law Firm  Foley Hoag & Eliot
Registrar/Transfer Agent  American Stock Transfer & Trust Co
Auditor  Deloitte & Touche
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Last updated: 12/26/99 7:28:35 PM
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