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| Playboy.com, Inc. |
| 680 North Lake Shore Drive, Chicago, IL 60611 * (312) 751-8015 |
| Business Description | The company is a leading Internet company dedicated to the lifestyle and entertainment interests of young men around the world. |
|
Filing Information Not yet | ||||
| To Trade As | PBOY (NASNTL) | Industry | Internet (SIC 7375) | |
| Type of Stock Offered | Common Shares | Filing Date | 1/10/00 | |
| Domestic Shares Filed | 0 | Filing Price | - - | |
| Foreign Shares Filed | 0 | Offering Amount | $50,000,000 | |
| Company Shares | 0 | Est. Expenses | - - | |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | - - | |
| Being spun off from | Playboy Enterprises | |||
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| CS First Boston | Lead Manager | (212) 325-2000 |
| Banc of America Securities LLC | Co-manager | (415) 627-2100 |
| Bear, Stearns & Co. Inc. | Co-manager | (212) 272-4850 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 9 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/96 | 12/31/97 | 12/31/98 | 9/30/98 | 9/30/99 | ||
| Revenues | - | - | 1.566 | 3.391 | 5.561 | 3.839 | 6.669 |
| Income from Oper. | - | - | -1.079 | -2.679 | -5.688 | -3.750 | -5.622 |
| Net Income | - | - | -1.417 | -3.286 | -6.880 | -4.561 | -7.195 |
| E.P.S | - | - | -0.060 | -0.130 | -0.280 | -0.180 | -0.290 |
| Revenue Growth (%) | - | - | 116.54 | 63.993 | 73.72 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -5.95 | -4.25 | -6.84 | ||||
| Cash Flow - Inv. | -1.17 | -0.77 | -1.38 | ||||
| Cash Flow - Fin. | 7.12 | 5.01 | 8.22 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 9/30/99 | Financial Ratios | ||||
| Total Assets | 2.26 | Current Assets | 1.28 | Current Ratio | 1.13 |
| Total Liab. | 22.72 | Current Liab. | 1.13 | Debt Ratio | 1,004.60% |
| Total Equity | -20.46 | Working Cap. | 0.15 | Debt to Equity Ratio | - |
| Cash | - | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used to develop, enhance and expand our Web sites, including the creation of original content, to pursue e-commerce opportunities, to increase our sales and marketing activities, to explore potential acquisitions and for general corporate purposes. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Brobeck, Phleger & Harrison |
| Bank's Law Firm | Gunderson Dettmer Stough Villeneuve Franklin |
| Registrar/Transfer Agent | Harris Trust & Savings Bank |
| Auditor | Pricewaterhouse Coopers LLC |
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| Principal Shareholders | ||
| Name of Shareholder | % Owned Before | % Owned After |
| Playboy Enterprises | 100.00 | |
| Note: represents ownership of 5% or more prior to the offering. | ||