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AllAdvantage.com, Inc.
4010 Point Eden Way, Hayward, CA 94545 * (510) 888-3898
Business Description The company has built a new Internet communications platform that connects businesses and consumers using our proprietary Web interface and extensive database of member profiles. We provide businesses with a powerful online advertising, direct marketing and electronic commerce tool to target and reach our large community of members. We provide our members cash compensation, as well as simplified Internet navigation and electronic commerce links that enhance their Internet experience.
Filing
Information

Not yet
public

To Trade As  AADV (NASNTL) Industry  Internet (SIC 7319)
Type of Stock Offered Common Shares Filing Date  2/7/00
Domestic Shares Filed 15,000,000 Filing Range  $8.00 - $10.00
Foreign Shares Filed  0 Offering Amount  $135,000,000
Company Shares  15,000,000 Est. Expenses  - -
Selling Shrhldrs Shares  0 Post-IPO Shares  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
CS First Boston Lead Manager (212) 325-2000
Donaldson, Lufkin & Jenrette Securities Corp. Co-manager (212) 371-0641
Robertson, Stephens & Company Co-manager (415) 989-8500
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 9 Months Ending
Figures in U.S. millions except per share data             12/31/99
Revenues   - - - - - - 5.251
Income from Oper.   - - - - - - -36.642
Net Income   - - - - - - -37.109
E.P.S   - - - - - - -5.040
Revenue Growth (%)      - - - -   -
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     - - -9.91
Cash Flow - Inv.     - - -4.29
Cash Flow - Fin.     - - 34.22
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 12/31/99 Financial Ratios
Total Assets    39.87 Current Assets    35.17 Current Ratio    0.89
Total Liab.    39.90 Current Liab.    39.64 Debt Ratio    100.06%
Total Equity    -0.03 Working Cap.    -4.48 Debt to Equity Ratio    -
Cash    20.02    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, working capital and capital expenditures.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Fenwick & West
Bank's Law Firm  Skadden, Arps, Slate, Meagher & Flom
Registrar/Transfer Agent  ChaseMellon Shareholder Services, L.L.C.
Auditor  Ernst & Young
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Entities affiliated with Alloy Ventures 1998, LLC 13.40  
Entities affiliated with SOFTBANK Capital Partners LP 11.80  
Walden Media and Information Technology Fund L.P. 4.50  
TMCT Ventures, L.P. 4.50  
Technology Partners Fund, L.P. 4.30  
Entities affiliated with Partech International 4.30  
Entities affiliated with J. & W. Seligman & Co. Incorporated 4.30  
Note: represents ownership of 5% or more prior to the offering.

Last updated: 5/29/00 12:55:55 AM
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