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| Real Media, Inc. |
| 260 Fifth Avenue, New York, NY 10001 * (212) 725-4537 |
| Business Description | The company provides comprehensive Internet advertising solutions for web sites and advertisers throughout the world. Our solutions, which emphasize the value of web site brands and user information, enable sites to maximize revenue from Internet advertising. |
|
Filing Information Not yet | |||
| To Trade As | RLMD (NASNTL) | Industry | Internet (SIC 7311) |
| Type of Stock Offered | Common Shares | Filing Date | 2/8/00 |
| Domestic Shares Filed | 7,100,000 | Filing Range | $9.00 - $11.00 |
| Foreign Shares Filed | 0 | Offering Amount | $71,000,000 |
| Company Shares | 7,100,000 | Est. Expenses | - - |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | - - |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| CS First Boston | Lead Manager | (212) 325-2000 |
| Banc of America Securities LLC | Co-manager | (415) 627-2100 |
| Lazard Freres & Co. | Co-manager | (212) 632-6717 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 9 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/96 | 12/31/97 | 12/31/98 | 9/30/98 | 9/30/99 | ||
| Revenues | - | - | 0.093 | 0.554 | 2.103 | 1.420 | 4.819 |
| Income from Oper. | - | - | -0.470 | -1.779 | -2.154 | -1.277 | -3.994 |
| Net Income | - | - | -0.476 | -1.797 | -2.116 | -1.256 | -3.982 |
| E.P.S | - | - | -0.350 | -0.300 | -0.270 | -0.160 | -0.430 |
| Revenue Growth (%) | - | - | 495.97 | 279.984 | 239.41 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -2.06 | -1.35 | -4.39 | ||||
| Cash Flow - Inv. | -0.07 | -0.05 | -0.38 | ||||
| Cash Flow - Fin. | 2.72 | 2.72 | 4.51 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 9/30/99 | Financial Ratios | ||||
| Total Assets | 4.14 | Current Assets | 3.70 | Current Ratio | 0.82 |
| Total Liab. | 4.49 | Current Liab. | 4.49 | Debt Ratio | 108.46% |
| Total Equity | -0.35 | Working Cap. | -0.80 | Debt to Equity Ratio | - |
| Cash | 0.37 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for general corporate purposes and to repay loans from our principal stockholders. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Dechert Price & Rhoads |
| Bank's Law Firm | Simpson, Thacher & Bartlett |
| Registrar/Transfer Agent | American Stock Transfer & Trust Co |
| Auditor | Ernst & Young |
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| Principal Shareholders | ||
| Name of Shareholder | % Owned Before | % Owned After |
| PubliGroupe S.A. | 70.50 | |
| Advance Internet Inc. | 11.80 | |
| Note: represents ownership of 5% or more prior to the offering. | ||