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| Petopia.com, Inc. |
| 1200 Folsom Street, San Francisco, CA 94103 * (415) 503-2700 |
| Business Description | The company is a leading online pet products retailer that integrates a "bricks and clicks" business model with a multi-channel sales approach. We provide a convenient, one-stop shop for all our customers' pet-related needs by offering a comprehensive range of pet supplies, specialty items, relevant content, and online community. We believe our online strategy, when compared to our competitors, will allow us to achieve better margins, lower customer acquisition costs, and increased customer satisfaction. |
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Filing Information Not yet | ||||
| To Trade As | - - (NASNTL) | Industry | Retail (SIC 5999) | |
| Type of Stock Offered | Common Shares | Filing Date | 3/13/00 | |
| Domestic Shares Filed | 0 | Filing Price | - - | |
| Foreign Shares Filed | 0 | Offering Amount | $100,000,000 | |
| Company Shares | 0 | Est. Expenses | - - | |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | - - | |
| Employees | 205 | |||
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| CIBC World Markets | Lead Manager | (212) 667-7400 |
| SG Cowen | Co-manager | (212) 495-6000 |
| Wit SoundView | Co-manager |
| Use Of Proceeds |
The proceeds from the proposed offering will be used for the repayment of indebtedness; general corporate purposes including expansion of our marketing and brand building efforts. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Perkins Coie |
| Bank's Law Firm | Cahill Gordon & Reindel |
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