| IPO Company Profile © ipodata.com |
| Message Board | SEC Filings | Peer IPO Companies | Company's Home Page |
| Greenfield Online, Inc. |
| 15 River Road, Suite 310, Wilton, CT 06897 * (203) 834-8585 |
| Business Description | The company is a pioneer and leading provider of marketing research using the Internet. Businesses use marketing research to decide which products and services to offer, as well as how to advertise, promote and distribute them. Marketing researchers gather feedback from consumers using survey methods and compile and interpret the data to deliver marketing information to clients. |
|
Filing Information Not yet | ||||
| To Trade As | GFOL (NASNTL) | Industry | Internet (SIC 8732) | |
| Type of Stock Offered | Common Shares | Filing Date | 3/16/00 | |
| Domestic Shares Filed | 0 | Filing Price | - - | |
| Foreign Shares Filed | 0 | Offering Amount | $75,000,000 | |
| Company Shares | 0 | Est. Expenses | - - | |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | - - | |
| Employees | 123 | |||
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| CS First Boston | Lead Manager | (212) 325-2000 |
| Bear, Stearns & Co. Inc. | Co-manager | (212) 272-4850 |
| Donaldson, Lufkin & Jenrette Securities Corp. | Co-manager | (212) 371-0641 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | 3 Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/97 | 12/31/98 | 12/31/99 | 3/31/99 | 3/31/00 | ||
| Revenues | - | - | 1.203 | 2.791 | 7.292 | 1.068 | 3.683 |
| Income from Oper. | - | - | -0.900 | -2.330 | -18.293 | -0.448 | -8.802 |
| Net Income | - | - | -0.916 | -2.445 | -18.420 | -4.530 | -9.625 |
| E.P.S | - | - | -0.020 | -0.050 | -0.660 | -0.010 | -0.370 |
| Revenue Growth (%) | - | - | 132.00 | 161.268 | 244.85 | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -7.74 | -0.67 | -3.60 | ||||
| Cash Flow - Inv. | -1.24 | -0.13 | -1.57 | ||||
| Cash Flow - Fin. | -10.57 | 0.69 | 8.30 | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 3/31/00 | Financial Ratios | ||||
| Total Assets | 28.15 | Current Assets | 9.15 | Current Ratio | 1.07 |
| Total Liab. | 28.67 | Current Liab. | 8.59 | Debt Ratio | 101.82% |
| Total Equity | -0.51 | Working Cap. | 0.56 | Debt to Equity Ratio | - |
| Cash | 4.84 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used to repay outstanding corporate debt and for general corporate purposes. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Preston Gates & Ellis |
| Bank's Law Firm | Shearman & Sterling |
| Registrar/Transfer Agent | ChaseMellon Shareholder Services, L.L.C. |
| Auditor | Pricewaterhouse Coopers LLC |
| Send us feedback if you would like to request that we hyperlink a firm on this page | |
| Principal Shareholders | ||
| Name of Shareholder | % Owned Before | % Owned After |
| Greenfield Holdings, LLC | 83.18 | |
| Imprimis SB, L.P. | ||
| UBS Capital II LLC | ||
| DBV Investments, L.P. | ||
| Note: represents ownership of 5% or more prior to the offering. | ||