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| MarketFirst Software, Inc. |
| 485 Clyde Avenue, Mountain View, CA 94043 * (650) 691-6200 |
| Business Description | The company is a leading provider of a comprehensive hosted e-marketing solution that enables organizations to execute interactive marketing campaigns over the Internet. |
|
Filing Information IPO has been | |||
| To Trade As | MKTF (NASNTL) | Industry | High-Tech (SIC 7372) |
| Type of Stock Offered | Common Shares | Filing Date | 4/18/2000 |
| Domestic Shares Filed | 5,000,000 | Filing Range | $7.00 - $9.00 |
| Foreign Shares Filed | 0 | Offering Amount | $40,000,000 |
| Company Shares | 5,000,000 | Est. Expenses | - - |
| Selling Shrhldrs Shares | 0 | Post-IPO Shares | 28,900,000 |
| Primary Underwriting Group | ||
| Underwriter Name | Participation | Underwriter Phone |
| Donaldson, Lufkin & Jenrette Securities Corp. | Lead Manager | (212) 371-0641 |
| Dain Rauscher Wessels | Co-manager | (612) 371-2818 |
| DLJDirect, Inc. | Co-manager | (800) 825-5723 |
| SG Cowen | Co-manager | (212) 495-6000 |
| Income Statement and Cash Flow Summary | |||||||
| Prior Audited Income |
Latest Unaudited Income | ||||||
| Full Year Audited Figures | - - Months Ending | ||||||
| Figures in U.S. millions except per share data | 12/31/1997 | 12/31/1998 | 12/31/1999 | ||||
| Revenues | - | - | 0.000 | 0.037 | 1.264 | - | - |
| Income from Oper. | - | - | -1.268 | -6.661 | -10.301 | - | - |
| Net Income | - | - | -1.270 | -6.569 | -9.998 | - | - |
| E.P.S | - | - | - | - | -0.680 | - | - |
| Revenue Growth (%) | - | - | - | 3,316.216 | - | ||
| Net Income Growth (%) | - | - | - | - | - | ||
| Oper. Profit Margin (%) | - | - | - | - | - | - | - |
| Net Profit Margin (%) | - | - | - | - | - | - | - |
| Cash Flow - Oper. | -9.54 | - | - | ||||
| Cash Flow - Inv. | -6.56 | - | - | ||||
| Cash Flow - Fin. | 23.26 | - | - | ||||
| Balance Sheet Summary and Financial Ratios | |||||
| Balance sheet as of: 12/31/1999 | Financial Ratios | ||||
| Total Assets | 15.03 | Current Assets | 14.25 | Current Ratio | 13.81 |
| Total Liab. | 31.91 | Current Liab. | 1.03 | Debt Ratio | 212.27% |
| Total Equity | -16.88 | Working Cap. | 13.22 | Debt to Equity Ratio | - |
| Cash | 7.43 | Return on Assets | - | ||
| Use Of Proceeds |
The proceeds from the proposed offering will be used for working capital and other general corporate purposes. |
| Legal Counsel Registrar Auditor | |
| Issuer's Law Firm | Hewitt & McGuire, LLP |
| Bank's Law Firm | Latham & Watkins |
| Auditor | KPMG LLC |
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| Principal Shareholders | ||
| Name of Shareholder | % Owned Before | % Owned After |
| Entities affiliated with The Sprout Group | 23.80 | |
| Enterprise Partners IV, L.P. | 11.80 | |
| Excelsior Private Equity Fund II, Inc. | 8.60 | |
| SAP America, Inc. | 8.40 | |
| Note: represents ownership of 5% or more prior to the offering. | ||