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Personify, Inc.
425 Battery Street, Suite 450B, San Francisco, CA 94111 * (415) 782-2050
Business Description The Company provides e-business software that enables companies to measure, analyze and optimize customer-focused profitability metrics.
Filing
Information

Not yet
public

To Trade As  PSFY (NASNTL) Industry  High-Tech (SIC 7372)
Type of Stock Offered Common Shares Filing Date  5/24/00
Domestic Shares Filed 0 Filing Price  - -
Foreign Shares Filed  0 Offering Amount  $50,000,000
Company Shares  0 Est. Expenses  - -
Selling Shrhldrs Shares  0 Post-IPO Shares  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Robertson, Stephens & Company Lead Manager (415) 989-8500
Dain Rauscher Wessels Co-manager (612) 371-2818
J.P. Morgan & Co. Co-manager (212) 648-0517
Wit SoundView Co-manager  
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data     12/31/97 12/31/98 12/31/99 3/31/99 3/31/00
Revenues   - - 0.015 0.190 1.343 0.102 1.213
Income from Oper.   - - -0.897 -2.743 -9.567 -1.370 -13.993
Net Income   - - -0.962 -2.647 -9.327 -1.351 -13.877
E.P.S   - - -0.720 -2.140 -5.470 -1.100 -3.910
Revenue Growth (%)      - - 1,166.67 606.842   1,089.22
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - - - -
Cash Flow - Oper.     -6.78 -1.33 -3.34
Cash Flow - Inv.     -2.68 -0.17 -1.12
Cash Flow - Fin.     17.95 - 2.58
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 3/31/00 Financial Ratios
Total Assets    21.16 Current Assets    13.19 Current Ratio    1.91
Total Liab.    34.95 Current Liab.    6.89 Debt Ratio    165.18%
Total Equity    -13.79 Working Cap.    6.30 Debt to Equity Ratio    -
Cash    9.92    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used for general corporate purposes, including sales and marketing and product development, and for other working capital purposes.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Wilson, Sonsini, Goodrich & Rosati
Bank's Law Firm  O'Melveny & Meyers
Registrar/Transfer Agent  EquiServe
Auditor  Pricewaterhouse Coopers LLC
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
U.S. Venture Partners, entities affiliated with 29.60  
Alloy Ventures, Inc., entities affiliated with 17.40  
Alpine Technology Ventures, entities affiliated with 10.90  
ABS Ventures PSY L.L.C. 10.60  
Note: represents ownership of 5% or more prior to the offering.

Last updated: 5/29/00 12:57:02 AM
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