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Catalog.com, Inc.
14000 Quail Springs Parkway, Suite 3600, Oklahoma City, OK 73134 * (405) 753-9300
Business Description We provide a broad range of advanced Web site hosting and Internet services including: Shared Web site hosting and catalog and auction hosting for small to medium-sized businesses; Dedicated hosting services for customers that require a separate server dedicated specifically for their use; B2B and B2C e-commerce solutions; and Internet access services including dialup and dedicated access.
Filing
Information

Not yet
public

To Trade As  CLG (AMEX) Industry  Internet (SIC 7389)
Type of Stock Offered Common Shares Filing Date  5/26/00
Domestic Shares Filed 1,280,000 Filing Range  $6.50 - $7.00
Foreign Shares Filed  0 Offering Amount  $8,640,000
Company Shares  1,280,000 Est. Expenses  - -
Selling Shrhldrs Shares  0 Post-IPO Shares  5,189,530
Employees  27
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Institutional Equity Corporation Lead Manager  
Capital West Securities, Inc. Co-manager (405) 235-5720
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data       12/31/98 12/31/99 3/31/99 3/31/00
Revenues   - - - 1.913 2.838 0.630 0.898
Income from Oper.   - - - 0.041 -0.931 0.080 -0.294
Net Income   - - - -0.040 -1.016 0.048 -0.294
E.P.S   - - - -0.020 -0.370 0.010 -0.090
Revenue Growth (%)      - - - 48.353   42.54
Net Income Growth (%)      - - - -   -
Oper. Profit Margin (%)    - - - 2.14 - - 12.70
Net Profit Margin (%)    - - - - - - 7.62
Cash Flow - Oper.     -0.38 0.13 -0.10
Cash Flow - Inv.     -0.77 -0.05 -0.16
Cash Flow - Fin.     2.70 -0.08 -0.06
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 3/31/00 Financial Ratios
Total Assets    3.62 Current Assets    1.52 Current Ratio    2.03
Total Liab.    4.90 Current Liab.    0.75 Debt Ratio    135.45%
Total Equity    -1.28 Working Cap.    0.77 Debt to Equity Ratio    -
Cash    1.33    Return on Assets   -
Use Of
Proceeds
The proceeds from the proposed offering will be used as follows: approximately $3.4 million of the net proceeds to fund capital expenditures consisting of the purchase of servers and other hardware, and the build-out of new and existing data center facilities. We also intend to use approximately $0.7 million to pay off our outstanding notes payable as described in the notes to our financial statements included in this prospectus. We intend to use the balance of the proceeds, or approximately $5.3 million, to expand our sales and marketing efforts, working capital and other general corporate purposes. We may use some of the proceeds for strategic investments and acquisitions, although we have no current plans, agreements or commitments with respect to any acquisition or investments of this type.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Phillips McFall McCaffrey McVay & Murrah, P.C.
Bank's Law Firm  Bingham, Dana & Gould
Registrar/Transfer Agent  UMB Bank N.A. MO
Auditor  Arthur Andersen
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
BancFirst Investment Corporation 15.00  
Richmont Opportunity Fund, L.P. 6.00  
Schloss Brothers, LP 5.70  
Note: represents ownership of 5% or more prior to the offering.
Warrant
Information
# of Units  320,000
Unit Ticker  CLGU Unit Price  - -
Warrant Ticker  CLGWS Warrant Price  - -
Warrant Exercise Date  - - Warrant Exercise Price  - -
Warrant Expiration Date  - -
Warrant Detachable  Yes Warrant Detach Date  - -
Warrant Callable  No
Unit Composition 4 Common Shares + 2 redeemable warrants
Warrant Entitlement 1 Common Share

Last updated: 11/13/00 12:48:49 AM
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