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Synapse Group, Inc.
4 High Ridge Park, Stamford, CT 06905 * (203) 595-8255
Business Description The company is the leading independent multi-channel provider of proprietary customer acquisition and management services for publishers of consumer magazines in the United States.
Filing
Information

IPO has been
withdrawn

To Trade As  SYNS (NASNTL) Industry  Retail (SIC 5963)
Type of Stock Offered Common Shares Filing Date  7/26/00
Domestic Shares Filed 0 Filing Price  - -
Foreign Shares Filed  0 Offering Amount  $50,000,000
Company Shares  0 Est. Expenses  - -
Selling Shrhldrs Shares  0 Post-IPO Shares  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Merrill Lynch & Co. Lead Manager (212) 449-4600
Allen & Company Incorporated Co-manager (212) 339-2220
Banc of America Securities LLC Co-manager (415) 627-2100
Wit SoundView Co-manager  
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 3 Months Ending
Figures in U.S. millions except per share data     12/31/97 12/31/98 12/31/99 3/31/99 3/31/00
Revenues   - - 177.629 210.762 277.445 46.914 80.583
Income from Oper.   - - - - - - -
Net Income   - - -23.108 -31.411 21.685 1.994 3.078
E.P.S   - - -0.710 -0.970 0.670 0.060 0.120
Revenue Growth (%)      - - 18.65 31.639   71.77
Net Income Growth (%)      - - - -   54.36
Oper. Profit Margin (%)    - - - - - - -
Net Profit Margin (%)    - - - - 7.82 3.82 4.25
Cash Flow - Oper.     - 4.71 -6.15
Cash Flow - Inv.     - -2.70 -2.65
Cash Flow - Fin.     - 1.07 8.20
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 3/31/00 Financial Ratios
Total Assets    190.87 Current Assets    172.48 Current Ratio    0.73
Total Liab.    235.64 Current Liab.    235.64 Debt Ratio    123.46%
Total Equity    -44.77 Working Cap.    -63.17 Debt to Equity Ratio    -
Cash    0.81    Return on Assets   1.61%
Use Of
Proceeds
The proceeds from the proposed offering will be used for repayment of existing indebtedness, working capital and other general corporate purposes including investment in technology and new marketing platforms.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Hale and Dorr
Bank's Law Firm  Debevoise & Plimpton
Auditor  Arthur Andersen
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
General Atlntic Partners LLC affiliated entities 17.48  
Loeb Family Limited Partnership 8.23  
Arena SG Holdings, LLC 5.72  
Campana Limited Partnership 1.67  
Note: represents ownership of 5% or more prior to the offering.

Last updated: 12/17/00 1:33:32 PM
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