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Direct Alliance Corporation
8123 South Hardy, Temple, AZ 85284 * (480) 902-5900
Business Description The company enables manufacturers of brand name products to directly access customers and improve the efficiency of their indirect sales channels. We provide demand generation marketing, direct sales management, Internet enablement, product fulfillment and transaction management services using state-of-the-art proprietary technology, infrastructure and processes.
Filing
Information

Not yet
public

To Trade As  DACC (NASNTL) Industry  Service (SIC 7389)
Type of Stock Offered Common Shares Filing Date  12/22/2000
Domestic Shares Filed 0 Filing Price  - -
Foreign Shares Filed  0 Offering Amount  $50,000,000
Company Shares  0 Est. Expenses  - -
Selling Shrhldrs Shares  0 Post-IPO Shares  - -
Being spun off from  Insight
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
A.G. Edwards & Sons, Inc. Lead Manager (314) 955-3039
Morgan Keegan & Company, Incorporated Co-manager (901) 529-5357
Robert W. Baird & Company Co-manager (414) 765-3632
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures 9 Months Ending
Figures in U.S. millions except per share data 12/31/1995 12/31/1996 12/31/1997 12/31/1998 12/31/1999 9/30/1999 9/30/2000
Revenues   0.000 0.000 0.574 6.834 39.653 25.682 47.688
Income from Oper.   1.655 1.891 2.782 4.113 8.868 6.297 8.244
Net Income   0.926 1.131 1.664 2.420 5.276 3.756 5.301
E.P.S   - - - - - - -
Revenue Growth (%)      - - 1,090.59 480.231   85.69
Net Income Growth (%)      22.14 47.13 45.43 118.02   41.13
Oper. Profit Margin (%)    - - 484.67 60.18 22.36 17.29 24.52
Net Profit Margin (%)    - - 289.90 35.41 13.31 11.12 14.63
Cash Flow - Oper.     4.63 3.57 9.67
Cash Flow - Inv.     -3.22 -1.63 -10.69
Cash Flow - Fin.     -0.12 -0.06 -0.26
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 9/30/2000 Financial Ratios
Total Assets    39.37 Current Assets    23.28 Current Ratio    1.85
Total Liab.    21.32 Current Liab.    12.60 Debt Ratio    54.16%
Total Equity    18.05 Working Cap.    10.68 Debt to Equity Ratio    1.18
Cash    0.00    Return on Assets   13.46%
Use Of
Proceeds
The proceeds from the proposed offering will be used to repay an intercompany payable to Insight, purchase the South Hardy Drive property from Insight plus assumption of mortgage and fund general corporate activities, including operational, development and working capital.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Quarles & Brady
Bank's Law Firm  Bryan Cave
Registrar/Transfer Agent  Wells Fargo Bank
Auditor  KPMG LLC
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Principal
Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Insight 100.00  
Note: represents ownership of 5% or more prior to the offering.

Last updated: 12/30/2000 6:33:35 PM
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