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Prudential Financial, Inc.
751 Broad Street, Newak, NJ 07102 * (973) 802-6000
Business Description The company is one of the largest financial services institutions in the United States. The company provides a wide range of insurance, investment management and other financial products and services, the company has more than 15 million individual and institutional customers in the United States and over 30 foreign countries.
Offering
Information

Company has
gone public

Trading As  PRU (NYSE) Industry  Financial (SIC 6719)
Type of Stock Offered  Common Shares Filing Date  4/9/2001
Domestic Shares Offered  93,500,000 Offer Date  12/12/2001
Foreign Shares Offered  16,500,000 Filing Range  $25.00 - $30.00
Company Shares  0 Offer Price  $27.50
Selling Shrhldrs Shares  110,000,000 Gross Spread  $1.240
Gross Proceeds  $3,025,000,000 Selling  $0.740
Expenses  - - Reallowance  $0.100
Post-IPO Shares  543,600,000 Employees  - -
Primary
Underwriting
Group
Underwriter NameParticipationUnderwriter Phone
Goldman, Sachs & Co. Lead Manager (212) 902-5959
Banc of America Securities LLC Co-manager (415) 627-2100
Bear, Stearns & Co. Inc. Co-manager (212) 272-4850
Blaylock & Partners, L.P. Co-manager  
CS First Boston Co-manager (212) 325-2000
Deutsch Banc Alex. Brown Co-manager (410) 727-1700
Lehman Brothers Incorporated Co-manager (212) 526-8100
Merrill Lynch & Co. Co-manager (212) 449-4600
Morgan Stanley & Co. Incorporated Co-manager (212) 761-5900
Prudential Securities Incorporated Co-manager (212) 778-5420
Salomon Smith Barney Co-manager (212) 723-7300
UBS Warburg LLC Co-manager  
Wachovia Securities, Inc. Co-manager  
Income
Statement
and
Cash Flow
Summary
  Prior
Audited
Income
Latest
Unaudited
Income
  Full Year Audited Figures - - Months Ending
Figures in U.S. millions except per share data 12/31/1996 12/31/1997 12/31/1998 12/31/1999 12/31/2000    
Revenues   26,590.000 26,473.000 27,024.000 26,568.000 26,544.000 - -
Income from Oper.   1,540.000 1,370.000 2,597.000 2,255.000 727.000 - -
Net Income   1,078.000 610.000 1,106.000 813.000 398.000 - -
E.P.S   - - - - - - -
Revenue Growth (%)      -0.44 2.08 -1.69 -0.090   -
Net Income Growth (%)      -43.41 81.31 -26.49 -51.05   -
Oper. Profit Margin (%)    5.79 5.18 9.61 8.49 2.74 - -
Net Profit Margin (%)    4.05 2.30 4.09 3.06 1.50 - -
Cash Flow - Oper.     8,150.00 - -
Cash Flow - Inv.     -1,973.00 - -
Cash Flow - Fin.     7,676.00 - -
Balance Sheet
Summary
and
Financial
Ratios
Balance sheet as of: 12/31/2000 Financial Ratios
Total Assets    272,753.00 Current Assets    - Current Ratio    -
Total Liab.    257,199.00 Current Liab.    - Debt Ratio    94.30%
Total Equity    15,554.00 Working Cap.    - Debt to Equity Ratio    16.54
Cash    -    Return on Assets   0.15%
Use Of
Proceeds
The proceeds from the proposed offering will be distributed to the selling shareholder.
Legal Counsel
Registrar
Auditor
Issuer's Law Firm  Sullivan & Cromwell
Bank's Law Firm  Cleary, Gottlieb, Steen & Hamilton
Auditor  Pricewaterhouse Coopers LLC
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Last updated: 12/23/2001 11:11:18 PM
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